A leader in cloud-based enterprise predictive analytics, client Prevedere enlisted ARPR to achieve its objective of increasing leads in the U.S. among its target verticals – consumer packaged goods, retail and manufacturing. To do so, the agency recommended a content strategy that would heavily leverage Prevedere’s key partnerships with Microsoft and Nielsen. Having worked together for 3 years, ARPR understood the implications and nuances of Prevedere’s solutions, as well as the needs and trends driving its customers.
Working with several Fortune 500 customers, Prevedere identified a key pain point among its target personas: demand and financial forecast accuracy. Executives with roles in Prevedere’s core personas worry about fluctuating demand, changing consumer preferences, inefficient supply chains and globalization. Risks can come from anywhere at any time. ARPR developed a strategy to address these concerns with industry and persona-specific content to build Prevedere’s credibility and position the company as a reliable, go-to source of information.