How We #MakeNews

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MEDIA RELATIONS

While earning headlines is the oldest PR function, it remains one of the most highly coveted. ARPR helps its clients to strategically obtain media relations opportunities that establish credibility, drive perception, build awareness, bolster SEO, influence valuation, positively impact employee satisfaction and facilitate qualified leads. We know which reporters to pitch and how and when to appropriately pitch them. As a result, we’ve helped clients generate regular coverage in publications such as Forbes, CNN, Fast Company, Inc., Mashable, TechCrunch, TODAY Show and Venturebeat. Our tech clients are also regularly afforded opportunities to author byline articles for trade publication; participate in podcasts, webcasts and radio interviews, promote case studies with customers and offer sound bytes and thought leadership on relevant breaking news topics.

Brand Journalism

The ubiquity of the internet and increasing skepticism of buyers has driven brands to create content that looks and feels like it was published by a third-party. Commonly referred to as brand journalism, this modern marketing tactic – written and designed to appear as objective and not overtly advertorial – enables brands to tell stories; promote their value and principles and accentuate key messages in ways that facilitate consumer trust, spark critical thinking and bolster the lead gen pipeline. With former journalists and strategic communicators on staff, ARPR helps its clients to think and write like journalists; objectively interview leaders with competing and parallel points of view; author compelling, informative and non-promotional content; and syndicate stories through a variety of traditional and digital channels.

Crisis Communications

In today’s business, political and social landscape, every organization is vulnerable to a crisis. More importantly, the days of burying your head in the sand and hoping that a problem goes away are gone. By not preparing for a crisis situation, organizations are setting themselves up to incur more damages, whether it be financial or reputational. Yet, 95% of U.S. organizations remain significantly under-prepared for crises. From sudden CEO transitions, to lawsuits, to natural disasters, to technology malfunctions, ARPR has helped clients mitigate negative press, retain credibility, divert attention and more via crisis communications tactics. Some of our crisis work you’ll never see or know about, and that means we did our job.

Media Tours

If your company needs media exposure in multiple media markets, we can create a custom media tour that reaches millions of consumers, regardless of geography. We’ve worked in media markets ranging from San Francisco to Houston to Chicago to Boston.

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ANALYST RELATIONS

As brands mature, a robust analyst relations program is often critical to generating third-party validation, competitive differentiation and targeted lead generation. ARPR helps our clients establish important relationships with analysts at firms both big and small, and cultivates those relationships into ones that produce opportunities that align with and help meet distinct company objectives and goals.

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INDUSTRY LEADERSHIP & EXECUTIVE POSITIONING

Industry visibility and executive exposure are key ingredients to a brand’s long-term marketplace success. At ARPR, we use an integrated approach to showcase a company’s subject matter expertise, competitive advantages and industry leadership. From landing your CEO an executive byline article to securing conference keynotes to courting key influencers to earning industry award recognition – we’ve sent technology companies to the pinnacle of their industries. Further, we capitalize on today’s digital opportunities, like Periscope, LinkedIn Publishing Platform and more, to highlight client leadership and build online authority.

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CORPORATE MESSAGING

So your company is brand new? Or maybe you’ve been in business so long that it’s time to rebrand? ARPR offers a complete, interactive brand strategy session that lets company leaders drive the creative direction of your corporate identity and product line. After the brainstorm session, ARPR will draft a robust Corporate Messaging Portfolio and work with our design team to create a logo, business card, website, slide deck and more.

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TRADESHOWS AND EVENTS

Our team has helped tech clients build their brands at the International Consumer Electronics Show (CES), The Healthcare Information and Management Systems Society Show (HIMSS), the National Retail Federation (NRF) Big Show, and South by Southwest (SXSW) to name just a few. In fact, we’ve won numerous awards and have even been featured in PRWeek for our tradeshow results.

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