The foundation of any media relations program is a strong, segmented and extremely well-researched media list. AR|PR builds custom media lists for each client that include trade, consumer, regional and national outlets, and the social media information for each contact. Most PR agencies don’t share media lists with clients, but we believe that you should get what you pay for. That’s why each client receives a media list to have and to hold.
AR|PR drafts traditional public relations pieces, including press releases, media alerts, blogs, op-eds and contributed byline articles. Better yet, we have a track record of receiving coverage in publications such as Forbes, CNN, Fast Company, Mashable, TechCrunch and the TODAY Show.
With 10 years of experience in some of the country’s biggest media markets, AR|PR builds and maintains relationships with key reporters and bloggers so we can seize opportunities quickly. Today, 59% of journalists are on Twitter and 92% are on LinkedIn, making reporter engagement more strategic and real-time than PR has ever known.
If your company needs media exposure in multiple media markets, we can create a custom media tour that reaches millions of consumers, regardless of geography. We’ve worked in media markets ranging from San Francisco to Houston to Chicago to Boston.
As brands mature, a robust analyst relations program is often critical to generating third-party validation, competitive differentiation and targeted lead generation. AR|PR helps our clients establish important relationships with analysts at firms both big and small, and cultivates those relationships into ones that produce opportunities that align with and help meet distinct company objectives and goals.
A solid social media and content marketing strategy is integral to any successful integrated communications campaign. AR|PR develops strategic organic and paid social media content, campaigns and contests for all social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google+. When a client outsources its social media content curation to us, we take great pride in drafting posts that appeal to the client’s target personas and secondary audiences. By understanding the latest social algorithm changes and how Google interacts with each platform, we’re able to draft social media posts that serve a variety of important purposes – from driving website traffic, to distributing content, to nurturing loyal users.
In addition to creating ongoing content and overarching campaigns, we utilize unique engagement strategies that drive fans/followers and social shares. Our team of social media experts also knows how and when to deploy social media advertising campaigns that achieve measurable objectives at price points much more reasonable than traditional advertising.
Seventy-three percent of today’s technology buyers search for tech-related content during work hours, with whitepapers being the second most popular content piece to download. Therefore, AR|PR’s team helps technology companies create memorable content pieces – from case studies to webinars to white papers to blogs. These deliverables are proven to improve organic SEO rankings, boost lead generation and even entice journalist interest.
Content pieces full of rich, compelling and search-optimized messaging are the cornerstone of our PR campaigns. They promise to give your brand a voice, bring your value proposition to life, educate your prospects and lure your target media. The best part? We have messaging experts, technical writers and passionate storytellers on our team who collaborate with our Google and inbound marketing certified team members to make sure content is more than just words and pretty pictures. Our content marketing programs are proven to #makenews and #driveleads.
One of the key benefits of AR|PR’s ability to #MakeNews is increased website traffic from inbound leads seeking our clients’ products and services. But our job doesn’t stop there. How do we turn casual visitors into loyal customers? AR|PR helps clients optimize their websites with compelling content that drive visitors to action – download a white paper, take a survey, watch a video or complete a form for a demo – converting anonymous website traffic into trackable leads.
With an inbound marketing strategy that helps clients determine who their visitors are, we’ll create a compelling series of communications to nurture them into customers. From personalized web experiences to tailored emails to triggered communications based on specific actions to lead scoring that helps your sales team identify the hottest prospects, our lead nurturing marketing automation process will keep you top-of-mind throughout a buyer’s decision journey. Rounding out our 360° approach, this is where we turn brand awareness and increased visibility into qualified leads that results in sales.
Industry visibility and executive exposure are key ingredients to a brand’s long-term marketplace success. At AR|PR, we use an integrated approach to showcase a company’s subject matter expertise, competitive advantages and industry leadership. From landing your CEO an executive byline article to securing conference keynotes to courting key influencers to earning industry award recognition – we’ve sent technology companies to the pinnacle of their industries. Further, we capitalize on today’s digital opportunities, like Periscope, LinkedIn Publishing Platform and more, to highlight client leadership and build online authority.
So your company is brand new? Or maybe you’ve been in business so long that it’s time to rebrand? AR|PR offers a complete, interactive brand strategy session that lets company leaders drive the creative direction of your corporate identity and product line. After the brainstorm session, AR|PR will draft a robust Corporate Messaging Portfolio and work with our design team to create a logo, business card, website, slide deck and more.
In today’s cluttered marketplace, it’s not enough to pop up your tradeshow booth and hope attendees stop by. You’ve got to create a newsworthy tradeshow appearance and use social media and media relations to drive attendees and media to your booth. AR|PR creates custom tradeshow strategies that harness media coverage and social media buzz through blogging, booth contests and more. We’ll even join you on-site to execute the strategy, including facilitating media interviews, live tweeting the entire experience and capturing show highlights on video.
Our team has helped tech clients build their brands at the International Consumer Electronics Show (CES), The Healthcare Information and Management Systems Society Show (HIMSS), the National Retail Federation (NRF) Big Show, and South by Southwest (SXSW) to name just a few. In fact, we’ve won numerous awards and have even been featured in PRWeek for our tradeshow results.
Today, brands not only need traditional marketing pieces like one-pagers and whitepapers, but custom social media creative, CPC ad creative and more. Our team of designers have experience working for America’s biggest brands, and lend their skills to helping AR|PR clients create compelling collateral – from pitch decks to exhibit booth signs.
Old school PR reports don’t provide the C-suite with the data they need to truly determine the effectiveness of communication programs. But by combining all of our capabilities – from media relations to lead generation and everything in between – with the modern marketing tools we have at our disposal, we’re able to provide an unprecedented level of insights for our clients that traditional agencies don’t. Clients should be able to tie media relations, social media and digital marketing successes with their sales funnels and bottom lines, which is why AR|PR provides deep monthly ROI reporting with our proprietary Digital Marketing Reporting Dashboard. We’re moving traditional reporting forward by measuring how media relations, content marketing, social media and digital marketing efforts impact SEO, website traffic, conversions and more.