One of the key benefits of ARPR’s ability to #MakeNews is increased website traffic from inbound leads seeking our clients’ products and services. But our job doesn’t stop there. How do we turn casual visitors into loyal customers? We help clients optimize their websites with compelling content that drive visitors to action – download a white paper, take a survey, watch a video or complete a form for a demo – converting anonymous website traffic into trackable leads.
With an inbound marketing strategy that helps clients determine who their visitors are, we then create a compelling series of communications to nurture them into customers. From personalized web experiences to tailored emails to triggered communications based on specific actions, our lead nurturing processes will keep you top-of-mind throughout your buyers’ decision journeys, ultimately driving sales.
Helping to power our inbound marketing initiatives, we create strategic plans to drive quality, qualified traffic to our clients’ websites. From authentic search engine optimization plans and implementation that increase Google rankings to paid search and digital advertising that stand out from the competition, we help to ensure that our clients continually enhance their visibility in today’s increasingly cluttered digital landscape.
A solid social media marketing strategy is integral to any successful integrated communications campaign. ARPR develops strategic organic and paid social media content, campaigns and contests for all social media platforms, including Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+. We take great pride in creating content that appeals to our clients’ target personas and secondary audiences – content that drives our efforts to #MakeNews and #DriveLeads. By understanding the latest social algorithm changes and how Google interacts with each platform, we create paid and organic social strategies that serve a variety of important purposes – from driving website traffic to distributing content to nurturing loyal users to supporting account-based marketing initiatives.
As trust in media erodes to historic lows and adoption of digital ad blocking technology rises, B2B and B2C brands are prioritizing influencer relations because of its unique power to reach, engage and persuade consumers across all phases of the buyer’s journey. ARPR helps clients cultivate strategic influencer marketing campaigns that are tied directly to business objectives. Our team identifies influencers, builds relationships and creates the content and creative needed to make the competition envious, then analyze the tangible effects on sales and marketing results.
Content marketing is the driving force behind lead generation and marketing automation. In fact, 73% of today’s technology buyers search for tech-related content during work hours. ARPR’s Army of Awesome creates memorable content pieces designed to appeal to buyers at all stages of their decision process – from awareness to sales to satisfaction. From case studies to webinars to playbooks to blogs, these deliverables are proven to improve organic SEO rankings, boost lead generation and even entice journalist interest. The best part? We have messaging experts, technical writers and passionate storytellers on our team who collaborate with our Google and inbound marketing certified team members to make sure content is more than just words and pretty pictures. Our content marketing programs are proven to #MakeNews and #DriveLeads.
Old school PR reports don’t provide the C-suite with the data they need to truly determine the effectiveness of communication programs. But by combining all of our capabilities – from media relations to lead generation and everything in between – with the modern marketing tools we have at our disposal, we’re able to provide an unprecedented level of insights for our clients that traditional agencies don’t. Clients should be able to tie media relations, social media and digital marketing successes with their sales funnels and bottom lines, which is why ARPR provides deep monthly ROI reporting with our proprietary Impact & Influence Report. We’re moving traditional reporting forward by measuring how media relations, content marketing, social media and digital marketing efforts impact SEO, website traffic, conversions and ultimately, sales.
Today, brands not only need traditional marketing pieces like one-pagers and white papers, but custom social media creative, CPC ad creative, responsive designs, compelling GIFs and more. Our team of inventive designers has experience working for America’s biggest brands, and lends their skills to helping ARPR clients create eye-catching collateral.