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Insights & Blog

Latest News & Resources

Insights & Blog

Get the latest insights on the future of PR, modern marketing practices, the high-tech industries we serve and our company culture.

The Blog

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Websites that leverage fresh multimedia content and relevant keywords reap the benefits of SEO rankings

How to Keep Your SEO Strategy Alive

By Melissa Baratta | May 19, 2022

Nearly 70% of marketers invested in SEO last year as part of their inbound marketing efforts, and for…

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As a top health IT marketing firm, ARPR helped a client generate 50 new qualified leads via a Bing ad strategy.

Bing Search Engine Ads: The Unsung Hero of Health IT Inbound Marketing

By Cortney Johnston Williams | May 17, 2022

It’s no secret that search engines drive the most qualified bottom-of-funnel leads. While Google Search Ads and LinkedIn…

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Asian Americans make up only 5.7% of jobs classified as marketing specialists and marketing analysts.

It’s Time for Marketers to Engage with Asian Americans & Pacific Islanders

By Christina Dela Cruz | May 9, 2022

Had you asked 20 years ago what Asian American and Pacific Islander (AAPI) Heritage month meant to me,…

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Meet the Team: Deej Savage

By Deej Savage | May 4, 2022

We love each other. No really, we do. We think you should love us, too. Today we are…

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Digital health vendors need to adapt healthIT marketing strategies for a new set of challenges in the endemic phase of COVID-19

From Pandemic to Endemic — 4 Tips for HealthIT Marketers To Navigate the Next Phase

By Cortney Johnston Williams | April 28, 2022

Just a little more than two years after the WHO declared the  COVID-19 outbreak a pandemic, it seems…

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Boosting Domain Authority requires coordination of more than just your inbound marketing team.

4 Teams that Should Own Domain Authority (Hint: It’s Not Just SEO)

By Renee Spurlin | April 21, 2022

If SEO seems to require a bit of a magic potion to many tech marketers, boosting Domain Authority…

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Latest Resources

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Tip Sheet
4 Strategies for SaaS Marketers to Capitalize on Empowered Buyers
This tip sheet can help marketing teams learn learn how to beat the competition with a strategic and integrated tech marketing approach.
Tip Sheet
4 Ways FinTechs Can Dominate Share of Voice
It’s harder than ever for FinTech companies to stand out.
Tip Sheet
3 Ways Cybersecurity Marketers Can Avoid FUD
cyber tech marketers avoid FUD tip sheet
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