Latest News & Resources
Insights & Blog
Get the latest insights on the future of PR, modern marketing practices, the high-tech industries we serve and our company culture.
The Blog
Hackers Prey on Surge in Email Marketing During COVID-19
Marketers and PR people send a LOT of emails. While there may be some nuance depending on the…
COVID Budget Cuts? Free and Affordable MarTech Tools to Add to Your Stack
As the COVID-19 pandemic spread, many technology marketing leaders found themselves having to make major strategy and budget…
NEW SURVEY: How Tech PR & Marketing Are Reinventing in a Post-COVID World
At the start of 2020, my colleagues and I set out to develop ARPR’s 2nd Annual Tech Marketing…
3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19
COVID-19 cases are back on the rise. As a result, many states have opted to revert back to…
ARPR Client Results and Friendly Competition – A 1H 2020 Recap
Our tech PR agency works hard and believes fun should follow. Little successes and big triumphs should all…
Buckle Up for The 2nd Half of 2020: Tech Companies Face a Bevy of Crisis Comms Issues
Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. Fast…
