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The Blog
Meet the Team: Joelle Johnson
We love each other. No really, we do. We think you should love us, too. Today we are…
Off-Topic Pitching Fuels Journalists’ Frustration with Cybersecurity PR
In a recent blog post about how journalists perceive cybersecurity’s PR response to COVID-19, I addressed the fragile…
Why COVID-19 Has Renewed Corporate Respect for Internal Communications
Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But…
Our Favorite Trade Publications (that actually drive leads)
Media relations is a crucial component to our Panorama Approach because there’s no greater validator than an earned…
4 Ways Coronavirus Illuminates Marketing Analytics Challenges
Are you overwhelmed by all of the data related to COVID? You’re not alone. “Analytics” is part of…
FinTech Marketing Strategies to Navigate COVID-19
If you’re keeping up with FinTech and banking trades, you’ll know that everyone has an opinion on what…
