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The Blog
The Collision Between Corporate Innovation and Corporate Communications
From the telecom company that powers your cable to your favorite airline to your parcel delivery service –...
Top 3 B2B Social Media Metrics You Should Care About (and the 3 You Shouldn’t)
Between keeping up with the latest social media algorithm changes and figuring out how to tie a #ThrowbackThursday...
Multi-channel Marketing Measurement Demystified
Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe...
How to Set Expectations for Clicks and Conversions for Your Next Marketing Campaign
So you’ve decided to launch a marketing campaign, eh? You’ve developed a strategy, and have created plenty of...
Measurement Matters: The Right Way to Prove the Value of PR
There’s always been a struggle for PR pros to accurately measure and prove PR’s value. My colleague recently...
Meet the Team: Blair Ruth Riley
We love each other. No really, we do. We think you should love us, too. Today we are...
