INSIGHTS
COVID-19 Marketing Tools
As the Coronavirus pandemic swells, we are helping executives and marketing teams navigate tradeshow cancellations, new buyer behaviors and a rapidly changing news cycle.
Coronavirus Resources
COVID-19 Blogs
A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online
In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many…
4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities
Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians,…
Four Healthcare Technologies Accelerating in a COVID-19 World
Having worked at a top healthcare PR firm for several years, there is one thing I know for…
Digital Banking is Finally Having a Moment. Thanks, COVID-19
I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest…
Hackers Prey on Surge in Email Marketing During COVID-19
Marketers and PR people send a LOT of emails. While there may be some nuance depending on the…
COVID Budget Cuts? Free and Affordable MarTech Tools to Add to Your Stack
As the COVID-19 pandemic spread, many technology marketing leaders found themselves having to make major strategy and budget…
3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19
COVID-19 cases are back on the rise. As a result, many states have opted to revert back to…
Buckle Up for The 2nd Half of 2020: Tech Companies Face a Bevy of Crisis Comms Issues
Prior to Coronavirus, only 45% of corporate communicators admitted to having a crisis communications plan in place. Fast…
How Supply Chain Marketers Can Approach Marketing During COVID-19
Before COVID-19, there were flaws within the supply chain. Challenges revolved mostly on making processes more efficient, and…