INSIGHTS
Post COVID Marketing Tools
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COVID-19 Blogs
One Year Later, How COVID Shrunk the Media
Just who is an essential worker anyway? That’s the question we’ve spent the last year trying to figure…
3 Tech Marketers Share Their Surprises, Successes and 2021 Outlooks
If pivot was the word that defined marketing in 2020, revelation is looking like it will be the…
A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online
In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many…
4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities
Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians,…
Four Healthcare Technologies Accelerating in a COVID-19 World
Having worked at a top healthcare PR firm for several years, there is one thing I know for…
Digital Banking is Finally Having a Moment. Thanks, COVID-19
I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest…
Hackers Prey on Surge in Email Marketing During COVID-19
Marketers and PR people send a LOT of emails. While there may be some nuance depending on the…
COVID Budget Cuts? Free and Affordable MarTech Tools to Add to Your Stack
As the COVID-19 pandemic spread, many technology marketing leaders found themselves having to make major strategy and budget…
3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19
COVID-19 cases are back on the rise. As a result, many states have opted to revert back to…