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Post COVID Marketing Tools

INSIGHTS

Post COVID Marketing Tools

The pandemic changed how we work, how we market and how our buyers make decisions - perhaps forever. We are helping executives and marketing teams navigate these new buyer behaviors and a rapidly changing news cycle.

Coronavirus Resources

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PLAYBOOK: 3 Steps to Set Your 2021 Marketing Budget

COVID-19 forced tech marketers to shift budgets and priorities.

Data Report: Marketing in a Post-COVID World

The Google Keyword Planner is a great resource for finding new SEO keywords and their search volume.

TIP SHEET: 5 Tips for Maximizing SEO During COVID-19

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WEBINAR: COVID-19 Media Training

COVID-19 Blogs

The future of PR is changing as the media landscape titls in the wake of COVID. Media training helps tech companies stand out.

One Year Later, How COVID Shrunk the Media

By Chris Shattuck | March 10, 2021

Just who is an essential worker anyway?  That’s the question we’ve spent the last year trying to figure…

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Pivot is the word that best defines tech marketing in 2020.

3 Tech Marketers Share Their Surprises, Successes and 2021 Outlooks

By Renee Spurlin | February 4, 2021

If pivot was the word that defined marketing in 2020, revelation is looking like it will be the…

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A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online

By Anna Ruth Williams | November 13, 2020

In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many…

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4 Ways Healthcare Marketers Can Turn COVID-19 Challenges Into Opportunities

By Melissa Baratta | October 20, 2020

Every healthcare marketer faced unexpected challenges this year. Beginning in Q1, buyers of healthIT products – many physicians,…

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Health tech adoption has been historically slow. Then COVID hit. Here are 4 healthIT innovations accelerating today.

Four Healthcare Technologies Accelerating in a COVID-19 World

By Cortney Johnston Williams | September 9, 2020

Having worked at a top healthcare PR firm for several years, there is one thing I know for…

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Digital banking is finally having a moment and the demand for financial technologies is on the rise.

Digital Banking is Finally Having a Moment. Thanks, COVID-19

By Anna Ruth Williams | August 20, 2020

I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest…

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Hackers Prey on Surge in Email Marketing During COVID-19

By Patrick Christman | August 12, 2020

Marketers and PR people send a LOT of emails. While there may be some nuance depending on the…

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Despite COVID-19 budget cuts, marketing pros can leverage free and affordable martech tools to help their business.

COVID Budget Cuts? Free and Affordable MarTech Tools to Add to Your Stack

By Alexis Pastrana | August 5, 2020

As the COVID-19 pandemic spread, many technology marketing leaders found themselves having to make major strategy and budget…

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During the COVID-19 pandemic, it’s crucial for Health IT marketers to rethink their go-to-market strategy.

3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19

By Cortney Johnston Williams | July 22, 2020

COVID-19 cases are back on the rise. As a result, many states have opted to revert back to…

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HOW CAN WE HELP?

Do you need support with strategic communications counsel due to the impact of COVID-19? 

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