Resources

Tips, Tricks and Trends

Resources

Tech marketers: Use our reports, whitepapers, checklists and videos to PRopel your team and partners to success.

FEATURED DATA REPORT

Post-Pandemic B2B Sales: IT Buyers and Software Sales Teams Weigh in on the New Landscape

COVID-19 forced corporations to accelerate digital transformation by three to four years. With that acceleration came new B2B buying patterns and expectations. ARPR surveyed both sides of the tech buying table - CIOs and IT sales professionals - to quantify just how the process has changed.
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Data-Driven PR Resources

Tip Sheet
4 Strategies for SaaS Marketers to Capitalize on Empowered Buyers
This tip sheet can help marketing teams learn learn how to beat the competition with a strategic and integrated tech marketing approach.
Tip Sheet
4 Ways FinTechs Can Dominate Share of Voice
It’s harder than ever for FinTech companies to stand out.
Tip Sheet
3 Ways Cybersecurity Marketers Can Avoid FUD
cyber tech marketers avoid FUD tip sheet
Tip Sheet
5 Ways HealthIT Marketers Can Engage Buyers
Data Report
Post-Pandemic B2B Sales: IT Buyers and Software Sales Teams Weigh in on the New Landscape
Whitepaper
Coming Out of COVID: How to Market for Newfound Marketplace Opportunities
Webinar
WEBINAR: 2020 Pivots that Surprised Tech Marketers
Pivot is the word that best defines tech marketing in 2020.
Playbook
PLAYBOOK: Getting the Most Out of Your FinTech Content Marketing
Webinar
Healthcare Marketing & Innovation in a Post-COVID World
Playbook
PLAYBOOK: 3 Steps to Set Your 2021 Marketing Budget
Data Report
Data Report: Marketing in a Post-COVID World
COVID-19 forced tech marketers to shift budgets and priorities.
Playbook
PLAYBOOK: The 10 Most Common Cybersecurity PR Mistakes
Tip Sheet
TIP SHEET: 5 Tips for Maximizing SEO During COVID-19
The Google Keyword Planner is a great resource for finding new SEO keywords and their search volume.
Webinar
WEBINAR: Tech Marketing During COVID-19
Webinar
WEBINAR: COVID-19 Media Training
Playbook
PLAYBOOK: How to Integrate PR Into Every Department Within Your Tech Company
Data Report
DATA REPORT: The Role of Media Relations in the Sales Cycle
Whitepaper
Rethinking the RFP Process: How to Select a Tech PR Partner to Push the Limits
Checklist
Top 10 Tips for Live-Tweeting During Events, Tradeshows and Beyond
Whitepaper
Inbound Marketing: The Missing Link in ROI-Driven PR