Resources

Tips, Tricks and Trends

Resources

Tech marketers: Use our reports, whitepapers, checklists and videos to PRopel your team and partners to success.

FEATURED WHITE PAPER

Coming Out of COVID: How to Market for Newfound Marketplace Opportunities

The pandemic changed how consumers shop, how bosses manage, how schools teach - and so much more. These behavioral and economic shifts have radically changed certain sectors - perhaps forever. Each force wind brought opportunities for marketers to defend, seize and grow market share. In this whitepaper, we explore how COVID-19 gave birth to sizable changes in 4 industries: Cloud, Cybersecurity, FinTech & HealthIT.
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Data-Driven PR Resources

Whitepaper
Coming Out of COVID: How to Market for Newfound Marketplace Opportunities
Webinar
WEBINAR: 2020 Pivots that Surprised Tech Marketers
Pivot is the word that best defines tech marketing in 2020.
Playbook
PLAYBOOK: Getting the Most Out of Your FinTech Content Marketing
Webinar
Healthcare Marketing & Innovation in a Post-COVID World
Playbook
PLAYBOOK: 3 Steps to Set Your 2021 Marketing Budget
Data Report
Data Report: Marketing in a Post-COVID World
COVID-19 forced tech marketers to shift budgets and priorities.
Playbook
PLAYBOOK: The 10 Most Common Cybersecurity PR Mistakes
Tip Sheet
TIP SHEET: 5 Tips for Maximizing SEO During COVID-19
The Google Keyword Planner is a great resource for finding new SEO keywords and their search volume.
Webinar
WEBINAR: Tech Marketing During COVID-19
Webinar
WEBINAR: COVID-19 Media Training
Playbook
PLAYBOOK: How to Integrate PR Into Every Department Within Your Tech Company
Data Report
DATA REPORT: The Role of Media Relations in the Sales Cycle
Whitepaper
Rethinking the RFP Process: How to Select a Tech PR Partner to Push the Limits
Checklist
Top 10 Tips for Live-Tweeting During Events, Tradeshows and Beyond
Whitepaper
Inbound Marketing: The Missing Link in ROI-Driven PR
Checklist
CHECKLIST: Creating a Content Calendar That Fuels Your Year