Resources

FEATURED DATA REPORT

Post-Pandemic B2B Sales: IT Buyers and Software Sales Teams Weigh in on the New Landscape

COVID-19 forced corporations to accelerate digital transformation by three to four years. With that acceleration came new B2B buying patterns and expectations. ARPR surveyed both sides of the tech buying table - CIOs and IT sales professionals - to quantify just how the process has changed.

Data-Driven PR Resources

Tip Sheet

5 Ways HealthIT Marketers Can Engage Buyers

Data Report

Post-Pandemic B2B Sales: IT Buyers and Software Sales Teams Weigh in on the New Landscape

Whitepaper

Coming Out of COVID: How to Market for Newfound Marketplace Opportunities

Webinar

WEBINAR: 2020 Pivots that Surprised Tech Marketers

Pivot is the word that best defines tech marketing in 2020.

Playbook

PLAYBOOK: Getting the Most Out of Your FinTech Content Marketing

Webinar

Healthcare Marketing & Innovation in a Post-COVID World

Playbook

PLAYBOOK: 3 Steps to Set Your 2021 Marketing Budget

Data Report

Data Report: Marketing in a Post-COVID World

COVID-19 forced tech marketers to shift budgets and priorities.

Playbook

PLAYBOOK: The 10 Most Common Cybersecurity PR Mistakes

Tip Sheet

TIP SHEET: 5 Tips for Maximizing SEO During COVID-19

The Google Keyword Planner is a great resource for finding new SEO keywords and their search volume.

Webinar

WEBINAR: Tech Marketing During COVID-19

Webinar

WEBINAR: COVID-19 Media Training

Playbook

PLAYBOOK: How to Integrate PR Into Every Department Within Your Tech Company

Data Report

DATA REPORT: The Role of Media Relations in the Sales Cycle

Whitepaper

Rethinking the RFP Process: How to Select a Tech PR Partner to Push the Limits

Checklist

Top 10 Tips for Live-Tweeting During Events, Tradeshows and Beyond

Whitepaper

Inbound Marketing: The Missing Link in ROI-Driven PR

Checklist

CHECKLIST: Creating a Content Calendar That Fuels Your Year