Resources

Tips, Tricks and Trends

Resources

Tech marketers: Use our reports, whitepapers, checklists and videos to PRopel your team and partners to success.

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Healthcare Marketing & Innovation in a Post-COVID World

When the WHO declared COVID-19 a pandemic, healthcare forever changed. Telemedicine and RPM surged. EHR vendors rolled out new solutions. Cybersecurity attacks increased, and biotech companies focused on coronavirus diagnostics and vaccines. With rapid pace of change comes both challenges and opportunities for healthIT marketers.
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Data-Driven PR Resources

Playbook
PLAYBOOK: Getting the Most Out of Your FinTech Content Marketing
Webinar
Healthcare Marketing & Innovation in a Post-COVID World
Playbook
PLAYBOOK: 3 Steps to Set Your 2021 Marketing Budget
Data Report
Data Report: Marketing in a Post-COVID World
COVID-19 forced tech marketers to shift budgets and priorities.
Playbook
PLAYBOOK: The 10 Most Common Cybersecurity PR Mistakes
Tip Sheet
TIP SHEET: 5 Tips for Maximizing SEO During COVID-19
The Google Keyword Planner is a great resource for finding new SEO keywords and their search volume.
Webinar
WEBINAR: Tech Marketing During COVID-19
Webinar
WEBINAR: COVID-19 Media Training
Playbook
PLAYBOOK: How to Integrate PR Into Every Department Within Your Tech Company
Data Report
DATA REPORT: The Role of Media Relations in the Sales Cycle
Whitepaper
Rethinking the RFP Process: How to Select a Tech PR Partner to Push the Limits
Checklist
Top 10 Tips for Live-Tweeting During Events, Tradeshows and Beyond
Whitepaper
Inbound Marketing: The Missing Link in ROI-Driven PR
Checklist
CHECKLIST: Creating a Content Calendar That Fuels Your Year