Tech PR Agency ARPR Grows Cloud Practice Group by over 120%; Adds New Practice Director
ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced the addition of three high-growth technology clients to its...
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The brains & brawn of B2B social media marketing
A whopping 56 per cent of companies haven’t formally defined buyer persona(s), which is holding their marketing and sales efforts back. Why? Well, you need...
Multi-Touch Attribution Has Come a Long Way
Multi-touch attribution can help marketers better track the effectiveness of their programs, show clear ROI and understand where further effort is required. But as the...
Media Coverage Outperforms Paid Search for Tech Brands
When a tech brand is covered by the media, website visitor session duration is 184% better than paid search, according to a report from ARPR....
Top Challenges Facing Health IT Marketers Today
Healthcare innovation has expanded to impact everything from financial management and operational efficiencies to patient engagement and care delivery. And these technologies are becoming increasingly...
Press Coverage Drives Tech Brand Visibility
Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR. The report, which analyzed the...
Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales...
93% of Sales Reps Leverage Earned Media, New ARPR Research on Impact of Press in Lead Gen Concludes
ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today released the industry’s first set of data that reveals the...
PR’s Role in a Recession
This article originally appeared in O’Dwyer’s. Other than obsessing over the latest Kardashian scandal, questioning why “American Idol” is back on TV, and yearning for...
Tech PR Firm ARPR Honored as Best PR Agency for Infosec Companies; Grows Cybersecurity Practice Group 183 Percent in 2018
ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it has been honored by Cyber Defense Magazine as the...