Media Coverage Outperforms Paid Search for Tech Brands
When a tech brand is covered by the media, website visitor session duration is 184% better than paid search, according to a report from ARPR....
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Top Challenges Facing Health IT Marketers Today
Healthcare innovation has expanded to impact everything from financial management and operational efficiencies to patient engagement and care delivery. And these technologies are becoming increasingly...
Press Coverage Drives Tech Brand Visibility
Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR. The report, which analyzed the...
Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales...
93% of Sales Reps Leverage Earned Media, New ARPR Research on Impact of Press in Lead Gen Concludes
ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today released the industry’s first set of data that reveals the...
PR’s Role in a Recession
This article originally appeared in O’Dwyer’s. Other than obsessing over the latest Kardashian scandal, questioning why “American Idol” is back on TV, and yearning for...
Tech PR Firm ARPR Honored as Best PR Agency for Infosec Companies; Grows Cybersecurity Practice Group 183 Percent in 2018
ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it has been honored by Cyber Defense Magazine as the...
Annual HIMSS Conference Is A Showground For Georgia’s Emerging Health IT Startups
This article originally appeared in Hypepotamus. Thousands of health IT professionals, clinicians, executives and vendors gathered last week in Orlando, FL, for the annual HIMSS Global Conference...
PR News’ Top Places to Work Award-Winner, ARPR, Grew Headcount 38 Percent in Second Half of 2018
ARPR, a leading tech public relations agency that PRopels global leaders to #MakeNews and #DriveLeads, announced it promoted 43 percent of its full-time team in...
Tech PR Agency ARPR Celebrates Exceptional Client Retention in 2018
ARPR, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced that it is breaking the PR industry average for...