Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR.

The report, which analyzed the various types of web traffic technology companies receive, underscores the important role press coverage and media relations play as a means of driving lead generation and, potentially, sales, notes O’Dwyer’s.

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Elements of an Effective Marketing Newsletter

ARPR’s Renee Spurlin dives deeper with CMS Wire to breakdown the elements of an effective marketing newsletter. Read more below.

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Tech PR Firm ARPR Continues to Exceed Public Relations Industry Average for Client Retention

ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it continues to raise the bar for the…

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The Role of Media Coverage in the Sales Cycle

Tech public relations firm ARPR recently surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented…

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