Incoming website traffic from media coverage outperforms traffic from other sources, according to a recent report by tech PR agency ARPR.

The report, which analyzed the various types of web traffic technology companies receive, underscores the important role press coverage and media relations play as a means of driving lead generation and, potentially, sales, notes O’Dwyer’s.

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Tech PR Agency ARPR Hires Melissa Baratta as Vice President to Lead Thriving HealthIT Practice Group

ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced the hiring of Melissa Baratta to the newly created position of…

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On the Move

As tech companies increasingly seek out PR partners that can truly help them meet their business and lead gen objectives, demand for ARPR’s digital marketing…

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Tech PR Agency ARPR Adds Senior Demand Gen Director to Support Expanding Client Roster

ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced the rapid growth of its digital marketing portfolio, highlighted…

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