ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it has been honored by Cyber Defense Magazine as the Best PR Agency for InfoSec Companies. This award marks the second consecutive year that ARPR has been recognized by the premier source of IT Security information, having been named the Most Innovative PR Firm for Cybersecurity in 2018. The firm also revealed today that its cybersecurity practice group grew by more than 183 percent year-over-year in 2018, driven by client renewals, new business and widespread adoption of the agency’s digital, content marketing and social media services.
“ARPR remains one of very few PR agencies in the world with a practice group entirely dedicated to the ins and outs of cybersecurity,” said Evan Goldberg, the agency’s senior vice president of client service and the director of the cybersecurity practice. “Infosec companies across all subsectors choose to partner with ARPR because of our understanding of technology differentiators, our competency of the entire industry, and our ability to quickly dissect and communicate the subject matter. We thank Cyber Defense Magazine for recognizing our work as we continue to build towards being an even better cybersecurity PR agency.”
Cybersecurity Client Renewals
ARPR is also pleased to announce the renewal of two of its marquee, Israel-based cybersecurity clients in Q1 2019, including:
IRONSCALES – Entering into its fourth year of partnership with ARPR, IRONSCALES is a leader in advanced phishing threat protection technology.
Coronet – Entering into its second year of partnership with ARPR, Coronet provides data breach protection technology for small and mid-sized businesses that use the cloud.
Both companies originally chose to partner with ARPR because of the agency’s understanding of the cybersecurity ecosystem, the verticals they sell into, and the journalists they seek to regularly engage with. Today, the clients take advantage of ARPR’s Panorama Approach, which tightly integrates traditional public relations, social media, content marketing and lead generation to drive measurable results.
In speaking about ARPR’s award recognition, Gary S. Miliefsky, CEO, Cyber Defense Media Group said, “ARPR has won the Best PR Agency for InfoSec Companies award because the firm is an innovator that is proving to help their cybersecurity clients reach their marketing and sales goals and objectives.”
Cybersecurity companies in need of a long-term marketing and PR partner with industry chops need to ask agencies the right questions during the pitch process. Download ARPR’s whitepaper entitled Rethinking the RFP Process: How to Select a Tech PR Partner to Push the Limits before starting your agency search.