Tech public relations firm ARPR recently surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented in the survey range from premier enterprise IT and hardware brands to growth-stage SaaS companies.

The findings reveal that technology sales teams – from CROs to BDRs – understand the persuasive power that earned media coverage can have on prospects. In addition to general brand awareness, this third-party validation gives sales reps credibility that they leverage at multiple points in the sales cycle, notes Earned Media Rising.

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ARPR’s Renee Spurlin dives deeper with CMS Wire to breakdown the elements of an effective marketing newsletter. Read more below.

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ARPR, an award-winning tech PR agency at the epicenter of the future of PR, today announced that it continues to raise the bar for the…

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Agency People News in Brief (July 22, 2019)

Due in part to new clients, our cloud practice group grew an astounding 126% in the first half of 2019. The growth also accompanies the…

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