Tech public relations firm ARPR recently surveyed 115 technology sales professionals across the globe to understand how media coverage aides the buying process. Companies represented in the survey range from premier enterprise IT and hardware brands to growth-stage SaaS companies.

The findings reveal that technology sales teams – from CROs to BDRs – understand the persuasive power that earned media coverage can have on prospects. In addition to general brand awareness, this third-party validation gives sales reps credibility that they leverage at multiple points in the sales cycle, notes Earned Media Rising.

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