It’s no secret – tech PR’s roots are deep in media relations, analysts and events. But the disrupted media landscape and the contemporary buyer’s journey require such legacy tactics to permanently integrate with modern disparate disciplines, such as influencer marketing, social media advertising, content marketing, lead generation, SEO and more. This is essential for brands to consistently #makenews and #driveleads.
PRopelling what’s possible for ARPR’s B2B and B2C brands is Panorama, our dynamic 6-phase approach to client service that pushes the limits of what a PR firm can achieve. The tight integration of media relations, social media, content marketing and lead generation is inherent to each custom PR plan that we deploy. Through our ‘panoramic worldview of PR,’ we enable our clients to complete the entire marketing communications evolution; from creating brand awareness and buzz of a headline all the way to delivering nurtured, qualified leads from that very article to the sales team.
Our technology clients always tell us that the results driven by Panorama, combined with our subject matter expertise, inclination to innovate and extraordinary enthusiasm, is what separates us from the pack.