Our Approach

Our 360 Approach to Making News and Driving Leads

Customer stories drive quality content marketing pieces.

Content marketing is distributed via a myriad of digital channels, helping reach not just prospects but MEDIA!

Press coverage boosts employee morale, helps recruitment, creates sales buzz and gives massive industry credibility.

With so much industry visibility, speaking opportunities, tradeshow momentum and awards will follow.

Increased awareness results in inbound leads, which we drive through sales process via marketing automation.

The result of 360 degree approach is increased brand equity, valuation and sales, which drives stronger messaging and more content marketing opportunities.

(hover or click the numbers to view our 360° approach)

As traditional media outlets morph into digital news engines and social media platforms grow, the ways in which brands communicate with journalists, analysts, B2B decision makers and B2C buyers must be more strategic and holistic than ever before. At AR|PR, public relations isn’t defined as simply media relations and events, but rather a calculated combination of strategies and tactics across several disciplines including influencer marketing, social advertising, content marketing, lead generation and more. We call it the 360o approach. We bring this integrated communications approach to each custom tech PR campaign that we deploy for our clients.

Technology allows us the efficiency and precision needed to track consumers from a media placement to the first visits on a client’s website. Visibility into these first touch points allows practitioners to nurture and build relationships with compelling, effective content marketing up to the point when it converts to a sale. In other words, this 360-degree approach completes the evolution from creating brand awareness and buzz of a TechCrunch headline all the way to delivering nurtured, qualified leads from that very article to the sales team.

Our technology clients always tell us that our subject matter expertise, innovation and comprehension of the tech ecosystem, combined with extraordinary creativity, flexibility and accountability, is what separates us from the pack.

When we join forces with today’s top tech startups and entrepreneurs, we’re collectively unstoppable.