Anna Ruth Williams, Founder + CEO,
Anna Ruth founded AR|PR in 2012, which quickly rose to become the 2016 Technology Agency of the Year. With a love for building culture and creating jobs, Anna Ruth has led AR|PR to become a PRNews’ TOP Place to Work and the #5 Best Place to Work in Atlanta. The agency’s fast success earned Anna Ruth the title of 2015 Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.
Anna Ruth and her team have a proven record of crafting strategic digital marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In fact, the firm’s breakthrough client results have received recognition from PRWeek, PRDaily, The Bulldog Reporter, PRSA and more. When she’s not pitching journalists, she loves leading messaging sessions and media trainings for clients, and representing them at industry tradeshows, such as CES, RSA and HIMSS.
Anna Ruth graduated magna cum laude from the University of Alabama where she won four national championships in public speaking events, and completed post graduate coursework in strategic public relations at George Washington University. She is a 2013 graduate of Leadership Atlanta’s LEAD program and remains an active committee chair and volunteer. Today, she regularly shares business and PR strategies in publications such as Entrepreneur Magazine, PRDaily, VentureBeat and The Street, and is a frequent speaker at entrepreneurial and marketing conferences across the Southeast.
Active in the community, Anna Ruth is a Kate’s Club Ambassador, former board chair of the American Foundation for Suicide Prevention’s Georgia Chapter, and was selected for the Atlanta Regional Commission’s first ever Millennial Advisory Committee. When she’s not racking up frequent flyer miles, Anna Ruth and her four-legged child, Roscoe, can be found outdoors, doing home improvement projects, or driving with the top down.
Blair Broussard, Senior Vice President, Social Media and Lead Gen Sage
As AR|PR’s senior vice president and first full-time hire, Blair has supported the agency’s fast growth since almost day one – overseeing both an expanding client service team as well as a high-growth global client roster – helping to build AR|PR’s brand into one of the fastest growing technology PR firms in the country and the 2016 Tech Agency of the Year.
With both agency and in-house communications and marketing experience, Blair recognizes the importance of delivering tangible results through an integrated approach. A certified HubSpot Inbound Marketing sage, she has strategically grown social media networks by triple digits annually across multiple platforms, drafted and utilized rich content to increase lead generation, and has secured national media coverage from some of the biggest outlets, including Mashable, NPR, TODAY Show, USA Today, Wall Street Journal and Forbes. She was even featured in PRWeek for two consecutive years for her work on successful client campaigns at the technology industry’s Super Bowl – CES.
Blair has been a contributing author in top-tier industry publications such as PRNews and PRDaily, where she has shared social media and content marketing best practices and trends. She was named one of the 2016 Ada Lovelace Woman of the Year in GNO Tech finalists, was the recipient of New Orleans’ PRSA 2015 Award of Excellence and named one of Silicon Bayou News’ Silicon Bayou 100 three years in a row. She has also been featured in Inc.com, The Complete Idiot’s Guide to Social Media Marketing book series and a Hootsuite social media webinar series as someone who “gets” social media in the corporate world. You can often catch Blair speaking about the evolution and convergence of PR and marketing at entrepreneurial and marketing conferences across the South.
Blair received a Masters degree in mass communication from Louisiana State University’s Manship School of Mass Communication. Her experience spans B2B and B2C startup and enterprise-level companies across the technology industry, with a focus on mobility and energy sectors.
Blair is an active member of the Junior League of New Orleans, where she currently serves as a Provisional Advisor, helping to strategically communicate the league’s visions and mission to its newest members. In her downtime, Blair loves absorbing the amazing culture, food and music of South Louisiana, reading a good book and getting a new stamp in her passport book every chance she gets.
Evan Goldberg, Vice President of Client Service, Media & Messaging Connoisseur
As a vice president of client service for AR|PR, Evan provides leadership and strategic counsel to the agency’s growing global roster of technology clients as well as AR|PR’s client service team. With a diverse background that includes agency, in-house and entrepreneurial experiences, Evan has a unique understanding of the technology ecosystem and how public relations, messaging and content marketing can propel brands in competitive spaces.
Evan also leads the agency’s cybersecurity and SaaS practice groups, having earned a certificate in cybersecurity from the Information Systems Audit & Control Association (ISACA). He excels in strategically positioning technology brands, products and services through media relations, competitive messaging, stakeholder communications and thought leadership. Over his decade in PR, Evan has executed integrated communications campaigns for startups, mid-sized enterprises and Fortune 500s that have resulted in measurable increases in awareness, SEO, adoption, revenue and venture capital funding.
Throughout his career, Evan has led messaging sessions and developed dynamic web copy for some of the most complicated technologies in cybersecurity, SaaS, ad:tech, and streaming media. He’s executed both B2B and B2C initiatives, which have garnered his clients prominent TV, Web, and print media placements in highly authoritative media outlets such as the New York Times, Venturebeat, Wall Street Journal,Fast Company, TechCrunch and the TODAY show. He’s also helped his clients win influential industry and marketing awards from the Consumer Electronics Show (CES), ad:tech, RSA and PRSA among others.
Evan has a M.A. in Corporate Communications from the City University of New York (CUNY), Baruch College and a B.S. in Communication Studies from Florida State University, where he was also a reporter for the FSVIEW student newspaper and president of the men’s lacrosse team.
Renee Spurlin, Vice President, Analytics & Digital, Marketing Automation Guru
As vice president of analytics and digital marketing for AR|PR, Renee specializes in helping clients drive leads, develop nurturing programs that close deals and measure the success of their integrated marketing campaigns. With both corporate and agency experience, she has a proven track record of creating successful digital media, marketing and media relations strategies for B2B and B2C companies.
Renee’s award-winning work has doubled website traffic, resulted in media placements in such leading outlets as Yahoo!, Time and CNN, sold out events, and exponentially grown social media engagement. Analytical by nature, Renee is focused on driving measurable results.
As past president of the Atlanta chapter of the American Marketing Association (AMA Atlanta), Renee directed recruitment, communication, administration and programming for the nonprofit’s 900+ members. She has spoken at numerous events on interactive marketing, including Silverpop and Bronto’s annual email marketing summits, AMA Atlanta, the Georgia Chapter of the Public Relations Society of America (PRSA) and PRSA’s national nonprofit group.
Renee graduated from the University of Missouri-Columbia with a degree in communication and a minor in business, and completed her master’s in corporate public relations at Boston University. She earned Professional Certified Marketer status from AMA in 2012, and completed Hubspot’s Inbound Marketing certification in 2015. In her spare time, you can find Renee scouring Pinterest for inspiration for her latest craft project or attempting to become outdoorsy in her new Savannah home.
Jenn Brady, Office & Operations Manager,
As AR|PR’s Office & Operations Manager, Jenn Brady plays an integral role in supporting the entire team, managing the firm’s daily activities and guiding future growth. With previous experience in both corporate and agency environments, Jenn has a solid understanding of day-to-day agency activities, marketing, financial reporting, as well as office operations. Prior to joining AR|PR, Jenn worked for McKinsey & Company as an executive assistant and at MSLGROUP as a project coordinator and team & office administrator where she supported senior executives, managed client projects, and oversaw campaign coverage.
Jenn studied communications and graphic design at Flagler College and grew up in Winter Park, Fla. She has a passion for art/design and enjoys the beach and the mountains. Most of all, she treasures her time with her rescue dog, a long-haired dachshund named Kirby.
Jennifer Blackburn, Senior Account Manager, Research & Analytics Whiz
Jennifer is a senior account manager at AR|PR, lending her strategic marketing and public relations skills to the firm’s global technology clients. As the agency’s first employee, she has developed and executed strategic marketing plans, helping clients achieve industry awards, attain speaking engagements, boost social engagement and land headlines.
In the digital marketing space, Jennifer is Google AdWords certified and has effectively managed AdWords campaigns as well as helped clients significantly improve organic search rankings, dramatically lower bounce rates and improve time-on-site through strategic SEO initiatives. Jennifer also holds a HubSpot Inbound Certification, which enables her to drive inbound leads to her clients’ websites and nurture key customer personas through effective content creation.
In addition, she has successfully created and cultivated social media strategies across multiple platforms such as Facebook, Twitter, LinkedIn and Instagram– consistently growing social media properties by double digits. When she’s not diving into analytics and driving inbound leads for clients, she’s helping AR|PR clients #makenews, and has secured local and national media coverage from prominent outlets including Internet Retailer, Investor’s Business Daily, Direct Marketing News, Yahoo! Finance, Supply & Demand Chain Executive and Website Magazine.
She holds an MBA from Georgia State University’s Robinson College of Business where she concentrated in marketing. Before jumping into tech PR, Jennifer began her career in market research, gaining a deep understanding of marketing functions, from research and analytics to campaign management and measurement.
Jennifer enjoys learning about the latest trends and best practices all while meeting new, friendly faces at events hosted by industry organizations such as TAG, AMA and PRSA. In her free time, Jennifer loves to kickbox and hike, try out new restaurants and local events, and travel to exotic beaches or places she’s not yet visited, whenever possible. Jennifer is also the proud mom of AR|PR’s office fish, named Fancy.
Caroline Cassidy, Account Manager, Technical Writer and Content Marketing Marvel
As the account manager for AR|PR, Caroline lends her technical writing and content marketing expertise to the firm’s energy, healthIT and cybersecurity clients. Through her innate knowledge of public relations, she has created multiple industry thought leaders, developed corporate messaging, provided executive visibility and social media strategies to cybersecurity startups and has even helped a nationally-ranked healthIT company redefine its B2B sales strategy. In addition, her work has landed clients in publications such as International Business Times, InformationWeek’s Dark Reading, mHealth News, CIO Magazine as well as TV stations in media markets across the United States. As a result of her clients’ successes, Caroline was recognized as a finalist for the Technology Association of Georgia’s 2015 Up & Coming Marketer of the Year Award.
Bringing in-house tech experience to AR|PR, Caroline previously served as a marketing communications professional for an international technology company. She successfully developed and executed campaigns and social media strategy, as well as planned events from local conferences to global trade shows. After marketing a variety of technology solutions, Caroline has fully invested in the integrated communications approach.
Caroline received her master’s degree in communication from Auburn University. While in graduate school, she was a public speaking instructor and tutored student-athletes in a variety of communication courses. Additionally, she conducted qualitative and quantitative research for her graduate advisor. She received her B.A. in public relations at Auburn.
Colleen Pinto, Senior Account Manager, Savvy Storyteller & Integrated Comms Catalyst
Colleen is a senior account manager at AR|PR specializing in leading and servicing PR, content, digital and marketing activations for global B2B and B2C technology brands in the healthIT and mobile industries.
As the agency’s Savvy Storyteller and Integrated Comms Catalyst, Colleen has a passion for bringing her client’s successes to life through intriguing content like case studies and blogs and leveraging these stories through a myriad of PR and marketing features. Throughout her career at AR|PR, Colleen has built relationships with bloggers and media and has overseen strategic marketing efforts for multiple clients, including three client merger and acquisitions in less than two years. She also has extensive tradeshow experience and has helped clients hold successful activations at shows like CES, SXSW, HIMSS and RSNA.
Under her strategic direction and execution, clients have experienced triple digit social media growth, garnered multiple leads from content marketing campaigns, and have been featured in publications. This includes national outlets such as USA Today, CBS’ The Doctors, Yahoo!, Forbes Travel Guide, CNN and dozens of trade publications like Becker’s Hospital Review, Health Data Management, HR.com and more. These client successes earned Colleen recognition as a finalist in the Professional Services category of the Technology Association of Georgia’s 2015 #OneInAMillennial Awards.
Colleen enjoys sharing her PR expertise with others and has delivered speaking engagements to multiple organizations and universities including Georgia Tech, Kennesaw State University and Hypepotamus. Most recently, she published a piece on the Healthcare IT Marketing and PR Community blog entitled, “Customer Stories: The Holy Grail of HealthIT Marketing.”
A die-hard bulldog, Colleen graduated summa cum laude from The University of Georgia’s Grady College of Journalism and Mass Communication where she was a recipient of the 2013 PRSSA National Gold Key Award.
Outside of work, Colleen is a member of the UGA Alumni Association, the Junior League of Atlanta and a volunteer at Kate’s Club. In her free time, she can be found catching up on the latest tech and pop culture headline news, walking and biking along the Atlanta Beltline, baking delicious treats and traveling as much as possible.
Erika Scholz, Senior Account Manager , Media Relations & Messaging Maven
Senior Account Manager Erika Scholz has over five years of experience as a public relations professional servicing B2B and B2C clients of all shapes and sizes, from Fortune 500 and publicly traded companies to SMBs and early stage startups. With her diverse technology PR background and passion for telling clients’ stories, Erika has secured multiple top-tier national media placements ranging from The Wall Street Journal and USA Today to long-form bylines in industry trade publications such as Inbound Logistics and Multi-Unit Franchisee.
A portion of Erika’s success can be attributed to her commitment to relationship-building – whether with those media gatekeepers, clients or teammates, she excels. Along with maintaining ongoing client communications and building relationships, Erika succeeds because she has a true understanding of where PR and marketing have to converge in order to truly deliver client results – and knows that without a deep understanding of a client’s overarching goals and business objectives, she would not have achieved the results she has again and again.
Pulling from experience with global PR agencies and integrated marketing firms, Erika has found her perfect fit with AR|PR’s integrated communications approach. For the past few years, she has strategically lead her account teams to generate creative, and most importantly, integrated communications campaigns to ensure she helped clients land top-tier headlines as well as drive qualified sales leads through public relations efforts. She was recognized several times by the American Marketing Association, PRSA and the Ad Club for her unique approach to traditional public relations.
Erika has a B.S. in Marketing from Louisiana State University’s E.J. Ourso College of Business. In her free time, she enjoys exploring southeast Louisiana’s picturesque neighborhood parks and discovering New Orleans’ best hole-in-the-wall restaurants (Yelp is her secret weapon). She’s a native Atlantan (ITP, y’all), and loves to visit AR|PR’s headquarters in Atlanta whenever possible.
Senior Media Relations Strategist
Powerhouse PR Pitcher and Savvy Storyteller
Nikki Marshall, Senior Media Relations Strategist, Powerhouse PR Pitcher and Savvy Storyteller
As senior media relations strategist, Nikki Marshall elevates brand awareness and credibility for AR|PR’s technology clients through strategic press outreach and editorial writing. With more than 10 years of marcomm experience, Nicole has worked as an independent consultant, an in-house practitioner as well as an agency account lead. Her clients have ranged from real estate to manufacturing to biotech to economic development brands, and have been based across the U.S., including New York, San Francisco, Colorado and Houston.
Nikki has become well known for her creative way of identifying a story to help businesses and places increase awareness of their unique value propositions. Through her smart approach to earning third-party, editorialized coverage, Nikki strategically analyzes audiences and their preferred media outlets in order to best target the right story placement. As a result, Nikki’s clients have been featured in The Wall Street Journal, The New York Times, Forbes, POLITICO, The Atlantic, and in high profile broadcast placements on CNBC, Bloomberg Television, CNN, Fox Business, and many more.
Prior to agency life, Nikki began her career working for a New Orleans-based architectural and urban design practice, immersed in the rebuilding of her hometown after Hurricane Katrina. There, she was promoted from marketing coordinator to director of business development & communications to eventually an associate in the practice. Major undertakings executed under Nicole’s leadership included the publishing and promotion of the firm’s first monograph, a complete website overhaul, an strategic leadership transition amongst firm partners, and even the creation of new business proposals that led to the capture of over $50 million in revenues for the practice.
Nikki earned a masters degree in business from the University of New Orleans and a bachelor’s degree in public relations from Louisiana State University’s Manship School of Mass Communication. She is also a recent graduate of the Impact Denver program, and has been an ongoing home renovation volunteer with Habitat for Humanity. In her free time, Nikki spends much of her time exploring the mountains of her new home of Colorado, tackling her latest home renovation or decorating project, or exploring cultures around the world every chance she gets.
Casey Zintel, Creative & Digital Mastermind,
As marketing strategist for AR|PR, Casey specializes in digital marketing, with a proven record in strategic online marketing campaigns. Utilizing an integrated marketing approach, Casey helps clients shape brand identity through graphic design, and brand awareness through social media.
Having spent the last decade in Washington, D.C., Casey has a strong background in legislative, fundraising and advocacy strategy for both corporations and trade associations. Most recently at a leading marketing and PR SaaS company, she collaborated with clients spanning the service, retail, manufacturing, defense, higher education and financial sectors, on how to best utilize the software solution.
Casey graduated from the University of Alabama with a degree in political science, with a minor in telecommunications.
Casey resides in the technology and cybersecurity hub of Huntsville, Alabama. Her proudest accomplishment to date is her baby daughter. When she’s not dreaming up her next travel, she loves trying new recipes and is a college football enthusiast.
Rachel Blanks, Account Coordinator, Design & Digital Hack
As an account coordinator at AR|PR, Rachel services clients across the agency’s five industry practice groups, as well as the #4 angel investment network in the country. She also manages AR|PR’s internal marketing initiatives, including live webinars, email marketing and a broad range of graphic design projects.
An expert in social media content creation and engagement, Rachel has effectively grown clients’ social networks by triple digits. She’s also successfully built and cultivated relationships with media through traditional and social channels that resulted in media placements in national top tier outlets, such as FORBES.
With a passion for the creative side of marketing and a special talent for graphic design, Rachel’s creative assets and animation have played a fundamental role in the agency’s deliverables, from demand gen campaigns, white papers and marketing one-pagers.
Rachel’s love for all things Atlanta and the fast-paced, innovative tech industry drew her to AR|PR. Prior to joining the Army of Awesome, Rachel completed B2B tech marketing internships and wrote features for both web and print versions of inRegister magazine, a regional lifestyle publication located in Baton Rouge, La.
Rachel graduated from Louisiana State University’s Manship School of Mass Communication with a concentration in pubic relations and minors in business and sociology. Rachel is a skimmbasador for TheSkimm as well as a member of the Atlanta Press Club and the LSU Alumni Association. In her down time, Rachel enjoys taking hikes with her Chocolate Lab, Oakley, going to concerts and traveling any chance she gets.
Nicole Murdocca, Account Coordinator, SEO & Digital Advertising Aficionado
As an Account Coordinator, Nicole lends her knowledge about online marketing to boost our tech clients’ presence in the digital sphere. Her passion and expertise in marketing analytics and market research provide value to clients by combining dream-worthy ideas and big data into clear marketing goals and objectives. With this background, she curates thought-provoking blog content, compelling social media content and targeted email marketing campaigns to drive engagement and leads for our clients.
Nicole’s enthusiasm for digital marketing led her to become certified in Google AdWords, Google Analytics and Hubspot Inbound Marketing. Her savvy SEO skills increase clients’ website traffic, brand awareness and, ultimately, fuels clients’ lead generation cycles. Utilizing rich and real-time data allows her to monitor, optimize and report clients’ campaign successes.
Prior to her role as Account Coordinator, Nicole worked at an SEO agency while finishing her final semester of college where she performed LinkedIn and Facebook advertising campaign research, execution and optimization for clients in various industries. Nicole also served as a rockstar intern at AR|PR while in college. With guidance from our #ArmyofAwesome, she supported our team with both client work and marketing efforts on behalf of our agency. The invaluable experience she gained as an intern as well as her excitement for all things tech and PR helped her seamlessly transition into the Account Coordinator role.
Originally from Jackson, NJ, Nicole moved to New Orleans in 2012 to attend the A.B. Freeman School of Business at Tulane University. She graduated Cum Laude from Tulane in May 2016 with BSM degrees in Marketing and Management. While at Tulane, Nicole was a member of the Varsity cheerleading team, a Sister of Sigma Delta Tau and a BSM Major Ambassador. When Nicole is not researching and analyzing, she continues to be a part of the Tulane community as she is a member of the Greenie Gals and frequently attends home sporting events.
Nick Holland, Junior Account Coordinator,
As a junior account coordinator, Nick supports the AR|PR team by assisting in everything from website updates, to monthly client reporting dashboards, client research and more.
Nick also contributes to ARPR’s social media efforts by strategizing, managing and executing across all social platforms.
His passion for digital marketing led him to become a Hootsuite certified social media consultant in college, and currently, he is exemplifying AR|PR’s spirited ideal of “Learning Never Ceases” by striving for a Google AdWords certification. With this, he desires to assist the team in increasing engagement and awareness for clients, as well as helping them drive leads.
Prior to joining the Army of Awesome, Nick graduated from Atlanta’s Morehouse College with a BA in Business Marketing in 2013. After graduation, Nick was a sales professional in the enterprise software sales industry with Oracle Corp, where he worked with insurance and utility customers, and the construction software industry. Here he formed relationships with executives to bring their organizations into the future. Having prior experience from two tech companies (one in the Fortune 100, the other a local Atlanta startup), Nick knows what it’s like to be in the client’s shoes and brings a unique perspective to the team.
Originally from Detroit, Nick grew up knowing that harsh winters weren’t for him and has lived in Atlanta since 2009. He spends his spare time traveling, watching/playing any sport he can (even the ones he’s terrible at), teaching himself new Adobe programs and binge watching anything Batman related.