Anna Ruth Williams, Founder + CEO,
Anna Ruth founded ARPR in 2012, which quickly rose to become the 2016 Technology Agency of the Year and one of the top 30 tech PR firms in the country (O’Dwyers). With a love for building culture and creating jobs, Anna Ruth has led ARPR to become a PRNews’ TOP Place to Work and the #5 Best Place to Work in Atlanta. The agency’s fast success earned Anna Ruth the title of 2015 Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.
Anna Ruth and her team have a proven record of crafting strategic digital marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In fact, the firm’s breakthrough client results have received recognition from PRWeek, PRDaily, The Bulldog Reporter, PRSA and more. When she’s not pitching journalists, she loves leading messaging sessions and media trainings for clients, and representing them at industry tradeshows, such as CES, RSA and HIMSS.
Anna Ruth graduated magna cum laude from the University of Alabama where she won four national championships in public speaking events, and completed post graduate coursework in strategic public relations at George Washington University. She is a 2013 graduate of Leadership Atlanta’s LEAD program and remains an active committee chair and volunteer. Recognized as a rising PR industry visionary, Anna Ruth earned a spot on PR News’ 50 PR Game-changers in PR list (2017), and she regularly shares Future of PR insights in publications such as Entrepreneur Magazine, PRDaily, VentureBeat and The Street, and is a frequent speaker at entrepreneurial and marketing conferences across the country.
Active in the community, Anna Ruth is a Kate’s Club Ambassador, former board chair of the American Foundation for Suicide Prevention’s Georgia Chapter, and was selected for the Atlanta Regional Commission’s first ever Millennial Advisory Committee. When she’s not racking up frequent flyer miles, Anna Ruth and her four-legged child, Roscoe, can be found outdoors, doing home improvement projects, or driving with the top down.
Blair Broussard, Senior Vice President, Social Media and Lead Gen Sage
As ARPR’s senior vice president and first full-time hire, Blair has supported the agency’s fast growth since almost day one – overseeing both an expanding client service team as well as a high-growth global client roster – helping to build ARPR’s brand into one of the fastest growing technology PR firms in the country, named 2016 Tech Agency of the Year and a top 30 Tech PR Agency by O’Dwyer’s in 2017.
A certified HubSpot Inbound Marketing sage, Blair has strategically grown social media networks by triple digits annually across multiple platforms, executed lead generation campaigns that exceeded average industry conversions to help clients truly #DriveLeads, and has secured national media coverage from some of the biggest outlets, including Mashable, TODAY Show and Wall Street Journal. She was even featured in PRWeek for two consecutive years for her work on successful client campaigns at the technology industry’s Super Bowl – CES.
Nationally, Blair is a well-regarded digital marketing expert, speaking at conferences such as Social Shake-Up; and has been featured in Inc.com and Hootsuite Inc., PR News and PR Daily articles and webinars; and was even included in The Complete Idiot’s Guide to Social Media Marketing book series. In May 2017, she received a Mover’s and Shaker’s Award from Social Media Today for successfully shaking up social media strategies for clients through creative, measurable, forward-thinking efforts. She was named one of the 2016 Ada Lovelace Woman of the Year in GNO Tech finalists, was the recipient of New Orleans’ PRSA 2015 Award of Excellence and named one of Silicon Bayou News’ Silicon Bayou 100 three years in a row. Most recently, Blair was accepted into the New Orleans Regional Leadership Institute, making her one of the youngest members of the class.
Blair received a Masters degree in mass communication from Louisiana State University’s Manship School of Mass Communication. Her experience spans B2B and B2C startup and enterprise-level companies across the technology industry, with a focus on mobility and energy sectors.
Blair has been an active member of the Junior League of New Orleans for seven years, where she currently serves as a member of the Fundraising Development Committee and is also a member of the Krewe of NYX, an all-female Carnival Krewe organization. In her downtime, as a proud #CajunGirl, Blair loves absorbing the amazing culture, food and music of South Louisiana, curling up with a good book and a glass of Cabernet (or two) and getting a new stamp in her passport book every chance she gets.
Evan Goldberg, Vice President of Client Service, Media & Messaging Connoisseur
As a vice president of client service for ARPR, Evan provides leadership and strategic counsel to the agency’s growing global roster of technology clients as well as ARPR’s client service team. With a diverse background that includes agency, in-house and entrepreneurial experiences, Evan has a unique understanding of the technology ecosystem and how public relations, messaging and content marketing can propel brands in competitive spaces.
Evan also leads the agency’s cybersecurity and SaaS practice groups, having earned a certificate in cybersecurity from the Information Systems Audit & Control Association (ISACA). He excels in strategically positioning technology brands, products and services through media relations, competitive messaging, stakeholder communications and thought leadership. Over his decade in PR, Evan has executed integrated communications campaigns for startups, mid-sized enterprises and Fortune 500s that have resulted in measurable increases in awareness, SEO, adoption, revenue and venture capital funding.
Throughout his career, Evan has led messaging sessions and developed dynamic web copy for some of the most complicated technologies in cybersecurity, SaaS, ad:tech, and streaming media. He’s executed both B2B and B2C initiatives, which have garnered his clients prominent TV, Web, and print media placements in highly authoritative media outlets such as the New York Times, Venturebeat, Wall Street Journal,Fast Company, TechCrunch and the TODAY show. He’s also helped his clients win influential industry and marketing awards from the Consumer Electronics Show (CES), ad:tech, RSA and PRSA among others.
Evan has a M.A. in Corporate Communications from the City University of New York (CUNY), Baruch College and a B.S. in Communication Studies from Florida State University, where he was also a reporter for the FSVIEW student newspaper and president of the men’s lacrosse team.
Renee Spurlin, Vice President, Analytics & Digital, Marketing Automation Guru
As vice president of analytics and digital marketing for ARPR, Renee specializes in helping clients drive leads, develop nurturing programs that close deals and measure the success of their integrated marketing campaigns. With both corporate and agency experience, she has a proven track record of creating successful digital media, marketing and media relations strategies for B2B and B2C companies.
Renee’s award-winning work has doubled website traffic, resulted in media placements in such leading outlets as Yahoo!, Time and CNN, sold out events, and exponentially grown social media engagement. Analytical by nature, Renee is focused on driving measurable results.
As past president of the Atlanta chapter of the American Marketing Association (AMA Atlanta), Renee directed recruitment, communication, administration and programming for the nonprofit’s 900+ members. She has spoken at numerous events on interactive marketing, including Silverpop and Bronto’s annual email marketing summits, AMA Atlanta, the Georgia Chapter of the Public Relations Society of America (PRSA) and PRSA’s national nonprofit group.
Renee graduated from the University of Missouri-Columbia with a degree in communication and a minor in business, and completed her master’s in corporate public relations at Boston University. She earned Professional Certified Marketer status from AMA in 2012, and completed Hubspot’s Inbound Marketing certification in 2015. In her spare time, you can find Renee scouring Pinterest for inspiration for her latest craft project or attempting to become outdoorsy in her new Savannah home.
Erin Bocherer, Health IT Practice Group Director,
As health IT practice group director, Erin brings 20 years of experience to ARPR where she lends strategic insights and creative campaign planning to clients, guiding ARPR’s health IT team to deliver tangible results. Erin’s full-time role was created in 2017 to support the growth of the agency’s healthcare client base.
Throughout her career, Erin has worked with a variety of HIT companies — from startups to publicly-traded companies — spanning nearly every aspect of the healthcare industry, including medical device companies such as ReelDX; to pharma innovators like Radius Health, Roxane Laboratories and Iterum Therapeutics; to software solutions including Array Health, Bright.md and Conversa Health; and health insurance exchanges like eHealth, GetInsured and Stride Health. She is well versed on healthcare policy and regulation including The Affordable Care Act and newly proposed legislation that impacts the entire healthcare ecosystem.
Erin’s work has been seen in nearly every healthcare trade publication and national outlets including CNBC, Fast Company, Forbes, Fox Business, Kaiser Health News, Modern Healthcare, NPR and TIME. Her clients have also been featured on stage at key industry events including Health 2.0, HIMSS and Digital Health Summit.
Immersed in the venture capital community, she has also helped establish thought leadership and fund visibility for numerous VC firms investing in the digital health space, playing an integral role in putting several portfolio companies on the map. With a deep understanding of all facets of marcomm – from demand gen to content syndication to executive visibility, she’s helped launch, build and exit HIT leaders from coast to coast.
A self-proclaimed news junky, when she’s not knee deep in client strategy or pitching the media, Erin is reading up on the latest healthcare news and trends, strategizing about ways in which to make her clients part of the narrative.
Erin graduated with a degree in marketing from Plymouth State University. A New Hampshire native, she is a devoted New England Patriots and Red Sox fan. In her spare time, you will likely find her on a ball field somewhere cheering on one of her three kids or breaking a sweat at the gym.
Colin Crook, Senior Communications Strategist,
Based in the San Francisco Bay Area, Colin has over 15 years experience leading communications programs that increase growth – economic, cultural, and social – through effective storytelling. Through both agency and in-house roles, he’s catapulted brands such as Nuheara (Readwrite Labs alum), Firefox (yes, the browser), Sphero (BB-8), Webtrends, WorkMarket and countless others with his ideas, intuition, empathy, strategic planning and counsel. As a senior communication strategist at ARPR, he continues to inspire teams, clients, founders, colleagues and influencers. Colin grew up the son of an entrepreneur just outside Portland, Oregon. He lives in San Rafael, CA with his wife and two children.
Jenn Brady, Office & Operations Manager,
As ARPR’s Office & Operations Manager, Jenn Brady plays an integral role in supporting the entire team, managing the firm’s daily activities and guiding future growth. With previous experience in both corporate and agency environments, Jenn has a solid understanding of day-to-day agency activities, marketing, financial reporting, as well as office operations. Prior to joining ARPR, Jenn worked for McKinsey & Company as an executive assistant and at MSLGROUP as a project coordinator and team & office administrator where she supported senior executives, managed client projects, and oversaw campaign coverage.
Jenn studied communications and graphic design at Flagler College and grew up in Winter Park, Fla. She has a passion for art/design and enjoys the beach and the mountains. Most of all, she treasures her time with her rescue dog, a long-haired dachshund named Kirby.
Jennifer Blackburn, Senior Account Manager, Research & Analytics Whiz
Jennifer is a senior account manager at ARPR, lending her strategic marketing and public relations skills to the firm’s global technology clients. As the agency’s first employee, she has developed and executed strategic marketing plans, helping clients achieve industry awards, attain speaking engagements, boost social engagement and land headlines.
In the digital marketing space, Jennifer is Google AdWords certified and has effectively managed AdWords campaigns as well as helped clients significantly improve organic search rankings, dramatically lower bounce rates and improve time-on-site through strategic SEO initiatives. Jennifer also holds a HubSpot Inbound Certification, which enables her to drive inbound leads to her clients’ websites and nurture key customer personas through effective content creation.
In addition, she has successfully created and cultivated social media strategies across multiple platforms such as Facebook, Twitter, LinkedIn and Instagram– consistently growing social media properties by double digits. When she’s not diving into analytics and driving inbound leads for clients, she’s helping ARPR clients #makenews, and has secured local and national media coverage from prominent outlets including Internet Retailer, Investor’s Business Daily, Direct Marketing News, Yahoo! Finance, Supply & Demand Chain Executive and Website Magazine.
She holds an MBA from Georgia State University’s Robinson College of Business where she concentrated in marketing. Before jumping into tech PR, Jennifer began her career in market research, gaining a deep understanding of marketing functions, from research and analytics to campaign management and measurement.
Jennifer enjoys learning about the latest trends and best practices all while meeting new, friendly faces at events hosted by industry organizations such as TAG, AMA and PRSA. In her free time, Jennifer loves to kickbox and hike, try out new restaurants and local events, and travel to exotic beaches or places she’s not yet visited, whenever possible. Jennifer is also the proud mom of ARPR’s office fish, named Fancy.
Caroline Cassidy, Account Manager, Technical Writer and Content Marketing Marvel
As the senior account manager for ARPR, Caroline lends her technical writing and content marketing expertise to the firm’s energy, healthIT and cybersecurity clients. Through her innate knowledge of public relations, she has created multiple industry thought leaders, developed corporate messaging, provided executive visibility and social media strategies to cybersecurity startups and has even helped a nationally-ranked healthIT company redefine its B2B sales strategy. In addition, her work has landed clients in publications such as International Business Times, InformationWeek’s Dark Reading, mHealth News, PCMag and VentureBeat, as well as TV stations in media markets across the United States. As a result of her clients’ successes, Caroline was recognized as a finalist for the Technology Association of Georgia’s 2015 Up & Coming Marketer of the Year Award.
Bringing in-house tech experience to ARPR, Caroline previously served as a marketing communications professional for an international technology company. She successfully developed and executed campaigns and social media strategy, as well as planned events from local conferences to global trade shows. After marketing a variety of technology solutions, Caroline has fully invested in the integrated communications approach.
Caroline received her master’s degree in communication from Auburn University. While in graduate school, she was a public speaking instructor and tutored student-athletes in a variety of communication courses. Additionally, she conducted qualitative and quantitative research for her graduate advisor. She received her B.A. in public relations at Auburn.
Colleen Pinto, Senior Account Manager, Savvy Storyteller & Integrated Comms Catalyst
Colleen is a senior account manager at ARPR specializing in leading and servicing PR, content, digital and marketing activations for global B2B and B2C technology brands in the healthIT and mobile industries.
As the agency’s Savvy Storyteller and Integrated Comms Catalyst, Colleen has a passion for bringing her client’s successes to life through intriguing content like case studies and blogs and leveraging these stories through a myriad of PR and marketing features. Throughout her career at ARPR, Colleen has built relationships with bloggers and media and has overseen strategic marketing efforts for multiple clients, including three client merger and acquisitions in less than two years. She also has extensive tradeshow experience and has helped clients hold successful activations at shows like CES, SXSW, HIMSS and RSNA.
Under her strategic direction and execution, clients have experienced triple digit social media growth, garnered multiple leads from content marketing campaigns, and have been featured in publications. This includes national outlets such as USA Today, CBS’ The Doctors, Yahoo!, Forbes Travel Guide, CNN and dozens of trade publications like Becker’s Hospital Review, Health Data Management, HR.com and more. These client successes earned Colleen recognition as a finalist in the Professional Services category of the Technology Association of Georgia’s 2015 #OneInAMillennial Awards.
Colleen enjoys sharing her PR expertise with others and has delivered speaking engagements to multiple organizations and universities including Georgia Tech, Kennesaw State University and Hypepotamus. Most recently, she published a piece on the Healthcare IT Marketing and PR Community blog entitled, “Customer Stories: The Holy Grail of HealthIT Marketing.”
A die-hard bulldog, Colleen graduated summa cum laude from The University of Georgia’s Grady College of Journalism and Mass Communication where she was a recipient of the 2013 PRSSA National Gold Key Award.
Outside of work, Colleen is a member of the UGA Alumni Association, the Junior League of Atlanta and a volunteer at Kate’s Club. In her free time, she can be found catching up on the latest tech and pop culture headline news, walking and biking along the Atlanta Beltline, baking delicious treats and traveling as much as possible.
Erika Scholz, Senior Account Manager , Media Relations & Messaging Maven
Senior Account Manager Erika Scholz has over five years of experience as a public relations professional servicing B2B and B2C clients of all shapes and sizes, from Fortune 500 and publicly traded companies to SMBs and early stage startups. With her diverse technology PR background and passion for telling clients’ stories, Erika has secured multiple top-tier national media placements ranging from The Wall Street Journal and USA Today to long-form bylines in industry trade publications such as Inbound Logistics and Multi-Unit Franchisee.
A portion of Erika’s success can be attributed to her commitment to relationship-building – whether with those media gatekeepers, clients or teammates, she excels. Along with maintaining ongoing client communications and building relationships, Erika succeeds because she has a true understanding of where PR and marketing have to converge in order to truly deliver client results – and knows that without a deep understanding of a client’s overarching goals and business objectives, she would not have achieved the results she has again and again.
Pulling from experience with global PR agencies and integrated marketing firms, Erika has found her perfect fit with ARPR’s integrated communications approach. For the past few years, she has strategically lead her account teams to generate creative, and most importantly, integrated communications campaigns to ensure she helped clients land top-tier headlines as well as drive qualified sales leads through public relations efforts. She was recognized several times by the American Marketing Association, PRSA and the Ad Club for her unique approach to traditional public relations.
Erika has a B.S. in Marketing from Louisiana State University’s E.J. Ourso College of Business. In her free time, she enjoys exploring southeast Louisiana’s picturesque neighborhood parks and discovering New Orleans’ best hole-in-the-wall restaurants (Yelp is her secret weapon). She’s a native Atlantan (ITP, y’all), and loves to visit ARPR’s headquarters in Atlanta whenever possible.
Casey Zintel, Creative & Digital Mastermind,
As marketing strategist for ARPR, Casey specializes in digital marketing, with a proven record in strategic online marketing campaigns. Utilizing an integrated marketing approach, Casey helps clients shape brand identity through graphic design, and brand awareness through social media.
Having spent the last decade in Washington, D.C., Casey has a strong background in legislative, fundraising and advocacy strategy for both corporations and trade associations. Most recently at a leading marketing and PR SaaS company, she collaborated with clients spanning the service, retail, manufacturing, defense, higher education and financial sectors, on how to best utilize the software solution.
Casey graduated from the University of Alabama with a degree in political science, with a minor in telecommunications.
Casey resides in the technology and cybersecurity hub of Huntsville, Alabama. Her proudest accomplishment to date is her baby daughter. When she’s not dreaming up her next travel, she loves trying new recipes and is a college football enthusiast.
Digital Marketing Specialist
Digital Marketing & Influencer Relations Phenom
Alessandra Madrid, Digital Marketing Specialist, Digital Marketing & Influencer Relations Phenom
From social media and lead gen activations to SEO and SEM initiatives, Alessandra uses her digital marketing expertise to support digitally focused accounts in ARPR’s five different tech practice groups. She is also a part of the agency’s inbound marketing team and working towards multiple HubSpot certifications (she is a true believer of our ‘Learning Never Ceases’ spirited ideal).
Originally from Guatemala City and having lived and worked in various countries, Alessandra is passionate about building PR and communication strategies that connect people and businesses online. This Digital Marketing & Influencer Relations Phenom has grown social media accounts on Facebook and Instagram by over 100%, as well as consistently receives more than 60% conversions and a high CTR on Influencer Marketing campaigns.
Alessandra earned her B.S in International Business Administration with concentrations in Marketing and Communication Management from Trinity University. After graduation, she moved to New Orleans and has worked for a variety of digital marketing agencies and tech start ups, servicing clients around the globe.
A few years ago, Alessandra co-founded BabesAndBeignets.com, a lifestyle blog for the twenty-something woman. The local attention gained her national credibility, as she and her blog have been featured in Paste Magazine and on Buzzfeed. You can also often catch this local social influencer; speaking on influencer relations along the Gulf Coast at events and conferences such as New Orleans Entrepreneur Week.
Outside the office, Alessandra spends her days discovering the latest hotspots in NOLA, planning her next international trip, writing content for her blog or practicing power yoga (to take a small break from her digital life!)
Rachel Blanks, Account Manager, Design & Digital Hack
Rachel is an account manager at ARPR, lending her passion for the creative side of marketing and special talent for graphic design to the agency’s five tech industry practice groups. She is also part of ARPR’s inbound marketing team and holds HubSpot certifications in inbound marketing and growth-driven design.
As the agency’s digital and design hack, Rachel is an expert in social media content creation, design and engagement, and has effectively grown clients’ social networks by triple digits. She’s also successfully built and cultivated relationships with media through traditional and social channels that has resulted in media placements in national top tier tech outlets, such as FORBES, CMSwire and Website Magazine.
Internally, Rachel plays a fundamental role in the agency’s business development by leading the design of demand gen. campaigns, white papers and marketing one-pagers. In return, helping the agency achieve its 40% growth over the past year. She also takes extreme pride in fulfilling the agency’s one-of-a-kind culture. Whether it’s helping out her coworkers by giving her “creative eye” to a presentation, planning monthly happy hours, or even helping develop an entire social media marketing strategy.
Rachel graduated from Louisiana State University’s Manship School of Mass Communication with a concentration in public relations and minors in business and sociology. Rachel is a Skimm’basador for TheSkimm as well as a member of the American Marketing Association Atlanta Chapter. In her down time, Rachel enjoys practicing yoga, going to concerts and traveling any chance she gets.
Cortney Johnston, Account Manager, Media Relations Aficionado & B2B Writing Ace
Cortney comes to ARPR with experience servicing B2B and B2C clients of all sizes and industries. She brings her media relations chops and hunger to the agency, finding unique ways to get through the proverbial “brick wall” to land strategic placements for clients, securing multiple top-tier national media placements in The New York Times, Chicago Tribune, and The Huffington Post to industry trade publications such as Managed Healthcare Executive and Investopedia.
In addition to her media skills, Cortney is a strong B2B writer and storyteller who has assisted clients in strengthening their corporate messaging, website and collateral content, utilizing an integrated approach to ensure optimization and engagement. She is an innovative thinker and robust researcher who has been responsible for identifying new ways her clients can #MakeNews and #DriveLeads. From leading thought leadership campaigns resulting in more than 150 million media impressions to assisting clients in achieving triple-digit web traffic growth, she knows what it takes to exceed client expectations.
Cortney graduated from The University of Alabama’s College of Communication and Information Sciences with a concentration in public relations and minor in sociology. Outside of work she enjoys spending time outdoors, traveling to new cities and countries and indulging in wine and cheese at her favorite local bars and restaurants.
Nick Holland, Account Coordinator, Digital Marketing & Research All-Star
As an account coordinator, Nick supports the ARPR team by assisting in everything from website updates, to monthly client reporting dashboards, client research and more.
Nick also contributes to ARPR’s social media efforts by strategizing, managing and executing across all social platforms.
His passion for digital marketing led him to become a Hootsuite certified social media consultant in college, and currently, he is exemplifying ARPR’s spirited ideal of “Learning Never Ceases” by striving for a Google AdWords certification. With this, he desires to assist the team in increasing engagement and awareness for clients, as well as helping them drive leads.
Prior to joining the Army of Awesome, Nick graduated from Atlanta’s Morehouse College with a BA in Business Marketing in 2013. After graduation, Nick was a sales professional in the enterprise software sales industry with Oracle Corp, where he worked with insurance and utility customers, and the construction software industry. Here he formed relationships with executives to bring their organizations into the future. Having prior experience from two tech companies (one in the Fortune 100, the other a local Atlanta startup), Nick knows what it’s like to be in the client’s shoes and brings a unique perspective to the team.
Originally from Detroit, Nick grew up knowing that harsh winters weren’t for him and has lived in Atlanta since 2009. He spends his spare time traveling, watching/playing any sport he can (even the ones he’s terrible at), teaching himself new Adobe programs and binge watching anything Batman related.
Allyson Milligan, Awesome Intern,
Ally, ARPR’s Awesome Intern, is a junior from San Francisco studying marketing at Tulane University in New Orleans. She is excited about the opportunities for learning and developing professionally at ARPR, and is ready to rock the agency’s social media through the roof.
Prior to ARPR, Ally held two other internships in the PR and marketing industries. For two summers, she worked at Gilead Sciences, in Foster City, California, where she created an internal use HCV disease state application. Most recently, she enjoyed working in wholesale marketing at Krewe Du Optic in New Orleans, a local designer eyewear company. Ally spent her time there vetting wholesale accounts and assisting in the launch of Krewe’s New Orleans Tradeshow. After graduation, Ally hopes to travel the world and make her way back to the Bay Area to work in marketing.
In her time in New Orleans, Ally has become quite the foodie, and enjoys researching and exploring NOLA’s restaurant scene. When she has free time, Ally likes playing with her foster dog, Rudy, shamelessly indulging in The Bachelorette and traveling when she can.
Maksim Hull, Awesome Intern,
Maksim Hull joined ARPR in August 2017 as an Awesome Intern in the Atlanta office. He works closely with ARPR’s operations manager and account teams on administrative and research projects. Through his time at ARPR, he hopes to learn and obtain insight into the world of PR.
When he is not at his awesome internship, Maksim goes to The New School in Atlanta, where he learns in and outside of the traditional classroom through experiential learning. He has acquired knowledge into new ways of thinking, problem-solving, and his own personal growth as a student and individual. After he graduates, he will go to college and start living in the world.
Maksim enjoys a wide range of things that he does in his spare time; he particularly likes trying different restaurants and food in Atlanta, traveling, and spending his time doing music.