Anna Ruth Williams, Founder + CEO,
Anna Ruth founded ARPR in 2012, which quickly rose to become the 2016 Technology Agency of the Year and one of the top 30 tech PR firms in the country (O’Dwyers). With a love for building culture and creating jobs, Anna Ruth has led ARPR to become a PRNews’ TOP Place to Work and the #5 Best Place to Work in Atlanta. The agency’s fast success earned Anna Ruth the title of 2015 Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.
Anna Ruth and her team have a proven record of crafting strategic digital marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In fact, the firm’s breakthrough client results have received recognition from PRWeek, PRDaily, The Bulldog Reporter, PRSA and more. When she’s not pitching journalists, she loves leading messaging sessions and media trainings for clients, and representing them at industry tradeshows, such as CES, RSA and HIMSS.
Anna Ruth graduated magna cum laude from the University of Alabama where she won four national championships in public speaking events, and completed post graduate coursework in strategic public relations at George Washington University. She is a 2013 graduate of Leadership Atlanta’s LEAD program and remains an active committee chair and volunteer. Recognized as a rising PR industry visionary, Anna Ruth earned a spot on PR News’ 50 PR Game-changers in PR list (2017), and she regularly shares Future of PR insights in publications such as Entrepreneur Magazine, PRDaily, VentureBeat and The Street, and is a frequent speaker at entrepreneurial and marketing conferences across the country.
Active in the community, Anna Ruth is a Kate’s Club Ambassador, former board chair of the American Foundation for Suicide Prevention’s Georgia Chapter, and was selected for the Atlanta Regional Commission’s first ever Millennial Advisory Committee. When she’s not racking up frequent flyer miles, Anna Ruth and her four-legged child, Roscoe, can be found outdoors, doing home improvement projects, or driving with the top down.
Blair Broussard, Senior Vice President, Social Media and Lead Gen Sage
As ARPR’s senior vice president and first full-time hire, Blair has supported the agency’s fast growth since almost day one – overseeing both an expanding client service team as well as a high-growth global client roster – helping to build ARPR’s brand into one of the fastest growing technology PR firms in the country, named 2016 Tech Agency of the Year and a top 30 Tech PR Agency by O’Dwyer’s in 2017.
A certified HubSpot Inbound Marketing sage, Blair has strategically grown social media networks by triple digits annually across multiple platforms, executed lead generation campaigns that exceeded average industry conversions to help clients truly #DriveLeads, and has secured national media coverage from some of the biggest outlets, including Mashable, TODAY Show and Wall Street Journal. She was even featured in PRWeek for two consecutive years for her work on successful client campaigns at the technology industry’s Super Bowl – CES.
Nationally, Blair is a well-regarded digital marketing expert, speaking at conferences such as Social Shake-Up; and has been featured in Inc.com and Hootsuite Inc., PR News and PR Daily articles and webinars; and was even included in The Complete Idiot’s Guide to Social Media Marketing book series. In May 2017, she received a Mover’s and Shaker’s Award from Social Media Today for successfully shaking up social media strategies for clients through creative, measurable, forward-thinking efforts. She was named one of the 2016 Ada Lovelace Woman of the Year in GNO Tech finalists, was the recipient of New Orleans’ PRSA 2015 Award of Excellence and named one of Silicon Bayou News’ Silicon Bayou 100 three years in a row. Most recently, Blair was accepted into the New Orleans Regional Leadership Institute, making her one of the youngest members of the class.
Blair received a Masters degree in mass communication from Louisiana State University’s Manship School of Mass Communication. Her experience spans B2B and B2C startup and enterprise-level companies across the technology industry, with a focus on mobility and energy sectors.
Blair has been an active member of the Junior League of New Orleans for seven years, where she currently serves as a member of the Fundraising Development Committee and is also a member of the Krewe of NYX, an all-female Carnival Krewe organization. In her downtime, as a proud #CajunGirl, Blair loves absorbing the amazing culture, food and music of South Louisiana, curling up with a good book and a glass of Cabernet (or two) and getting a new stamp in her passport book every chance she gets.
Evan Goldberg, Vice President of Client Service, Media & Messaging Connoisseur
As a vice president of client service for ARPR, Evan provides leadership and strategic counsel to the agency’s growing global roster of technology clients as well as ARPR’s client service team. With a diverse background that includes agency, in-house and entrepreneurial experiences, Evan has a unique understanding of the technology ecosystem and how public relations, messaging and content marketing can propel brands in competitive spaces.
Evan also leads the agency’s cybersecurity and SaaS practice groups, having earned a certificate in cybersecurity from the Information Systems Audit & Control Association (ISACA). He excels in strategically positioning technology brands, products and services through media relations, competitive messaging, stakeholder communications and thought leadership. Over his decade in PR, Evan has executed integrated communications campaigns for startups, mid-sized enterprises and Fortune 500s that have resulted in measurable increases in awareness, SEO, adoption, revenue and venture capital funding.
Throughout his career, Evan has led messaging sessions and developed dynamic web copy for some of the most complicated technologies in cybersecurity, SaaS, ad:tech, and streaming media. He’s executed both B2B and B2C initiatives, which have garnered his clients prominent TV, Web, and print media placements in highly authoritative media outlets such as the New York Times, Venturebeat, Wall Street Journal,Fast Company, TechCrunch and the TODAY show. He’s also helped his clients win influential industry and marketing awards from the Consumer Electronics Show (CES), ad:tech, RSA and PRSA among others.
Evan has a M.A. in Corporate Communications from the City University of New York (CUNY), Baruch College and a B.S. in Communication Studies from Florida State University, where he was also a reporter for the FSVIEW student newspaper and president of the men’s lacrosse team.
Renee Spurlin, Vice President, Analytics & Digital, Marketing Automation Guru
As vice president of analytics and digital marketing, Renee leads ARPR’s inbound marketing team, integrating our core services to ensure the agency is driving measurable results for clients. Specifically, Renee joined ARPR to build out the final components of ARPR’s Panoramic Approach – lead generation and measurement. Within her first two months, Renee spearheaded the launch of ARPR’s lead gen and marketing automation offerings. One of the only PR agencies in the country to integrate these capabilities, more than 60% of ARPR clients now utilize the offering – which is one of the reasons O’Dwyers named us 2017 Tech Agency of the Year.
Renee’s award-winning work has exceeded inbound lead targets, doubled website traffic, resulted in media placements in leading outlets like Yahoo!, Time and CNN, sold out events and exponentially grown social media engagement. At ARPR, Renee also introduced the agency’s first funnel reporting to enhance our proprietary Influence & Impact report, attributing top-of-funnel PR activities with conversion rates (MQLs and SQLs) to verifiably show the C-Suite that their dollars spent on PR are correlating to sales. She also manages the agency’s own internal lead generation team, leading the implementation of HubSpot’s agency partner program.
Passionate about the intersection of marketing and PR, Renee has authored several articles on the topic, appearing in PRDaily, the Atlanta Business Chronicle, Hypepotamus, and most recently, in PR News’ Google for Communicators Guidebook. She has also spoken at numerous national events on integrated marketing, including Silverpop and Bronto’s annual email marketing summits, Geekend, PRSA’s national nonprofit group and more. Further, as past president of the Atlanta chapter of the American Marketing Association (AMA Atlanta), Renee directed recruitment, communication, administration and programming for the nonprofit’s 900+ members. Now, she conducts fundraising and events for her local dog park on behalf of her two pups – Abbey, a 10-year-old lab, and Lucy, a fluffy mutt.
Renee graduated from the University of Missouri-Columbia with a degree in communication and a minor in business, and completed her master’s in corporate public relations at Boston University. She earned Professional Certified Marketer status from AMA in 2012, and completed HubSpot’s Inbound Marketing certification in 2015. Since then, she’s added additional certifications to her arsenal, including email marketing, content marketing and inbound sales. In her spare time, you can find Renee scouring Pinterest for inspiration for her latest craft project or attempting to become outdoorsy in her new Savannah home.
Erin Bocherer, Health IT Practice Group Director,
As health IT practice group director, Erin brings 20 years of experience to ARPR where she lends strategic insights and creative campaign planning to clients, guiding ARPR’s health IT team to deliver tangible results. Erin’s full-time role was created in 2017 to support the growth of the agency’s healthcare client base.
Throughout her career, Erin has worked with a variety of HIT companies — from startups to publicly-traded companies — spanning nearly every aspect of the healthcare industry, including medical device companies such as ReelDX; to pharma innovators like Radius Health, Roxane Laboratories and Iterum Therapeutics; to software solutions including Array Health, Bright.md and Conversa Health; and health insurance exchanges like eHealth, GetInsured and Stride Health. She is well versed on healthcare policy and regulation including The Affordable Care Act and newly proposed legislation that impacts the entire healthcare ecosystem.
Erin’s work has been seen in nearly every healthcare trade publication and national outlets including CNBC, Fast Company, Forbes, Fox Business, Kaiser Health News, Modern Healthcare, NPR and TIME. Her clients have also been featured on stage at key industry events including Health 2.0, HIMSS and Digital Health Summit.
Immersed in the venture capital community, she has also helped establish thought leadership and fund visibility for numerous VC firms investing in the digital health space, playing an integral role in putting several portfolio companies on the map. With a deep understanding of all facets of marcomm – from demand gen to content syndication to executive visibility, she’s helped launch, build and exit HIT leaders from coast to coast.
A self-proclaimed news junky, when she’s not knee deep in client strategy or pitching the media, Erin is reading up on the latest healthcare news and trends, strategizing about ways in which to make her clients part of the narrative.
Erin graduated with a degree in marketing from Plymouth State University. A New Hampshire native, she is a devoted New England Patriots and Red Sox fan. In her spare time, you will likely find her on a ball field somewhere cheering on one of her three kids or breaking a sweat at the gym.
Jennifer Blackburn, Senior Account Manager, Research & Analytics Whiz
Jennifer is a senior account manager at ARPR, lending her strategic marketing and public relations skills to the firm’s global technology clients. As the agency’s first employee, she has developed and executed strategic marketing plans, helping clients achieve industry awards, attain speaking engagements, boost social engagement and land headlines.
In the digital marketing space, Jennifer is Google AdWords certified and has effectively managed AdWords campaigns as well as helped clients significantly improve organic search rankings, dramatically lower bounce rates and improve time-on-site through strategic SEO initiatives. Jennifer also holds a HubSpot Inbound Certification, which enables her to drive inbound leads to her clients’ websites and nurture key customer personas through effective content creation.
In addition, she has successfully created and cultivated social media strategies across multiple platforms such as Facebook, Twitter, LinkedIn and Instagram– consistently growing social media properties by double digits. When she’s not diving into analytics and driving inbound leads for clients, she’s helping ARPR clients #makenews, and has secured local and national media coverage from prominent outlets including Internet Retailer, Investor’s Business Daily, Direct Marketing News, Yahoo! Finance, Supply & Demand Chain Executive and Website Magazine.
She holds an MBA from Georgia State University’s Robinson College of Business where she concentrated in marketing. Before jumping into tech PR, Jennifer began her career in market research, gaining a deep understanding of marketing functions, from research and analytics to campaign management and measurement.
Jennifer enjoys learning about the latest trends and best practices all while meeting new, friendly faces at events hosted by industry organizations such as TAG, AMA and PRSA. In her free time, Jennifer loves to kickbox and hike, try out new restaurants and local events, and travel to exotic beaches or places she’s not yet visited, whenever possible. Jennifer is also the proud mom of ARPR’s office fish, named Fancy.
Erika Scholz, Senior Account Manager , Media Relations & Messaging Maven
Senior Account Manager Erika Scholz has over five years of experience as a public relations professional servicing B2B and B2C clients of all shapes and sizes, from Fortune 500 and publicly traded companies to SMBs and early stage startups. With her diverse technology PR background and passion for telling clients’ stories, Erika has secured multiple top-tier national media placements ranging from The Wall Street Journal and USA Today to long-form bylines in industry trade publications such as Inbound Logistics and Multi-Unit Franchisee.
A portion of Erika’s success can be attributed to her commitment to relationship-building – whether with those media gatekeepers, clients or teammates, she excels. Along with maintaining ongoing client communications and building relationships, Erika succeeds because she has a true understanding of where PR and marketing have to converge in order to truly deliver client results – and knows that without a deep understanding of a client’s overarching goals and business objectives, she would not have achieved the results she has again and again.
Pulling from experience with global PR agencies and integrated marketing firms, Erika has found her perfect fit with ARPR’s integrated communications approach. For the past few years, she has strategically lead her account teams to generate creative, and most importantly, integrated communications campaigns to ensure she helped clients land top-tier headlines as well as drive qualified sales leads through public relations efforts. She was recognized several times by the American Marketing Association, PRSA and the Ad Club for her unique approach to traditional public relations.
Erika has a B.S. in Marketing from Louisiana State University’s E.J. Ourso College of Business. In her free time, she enjoys exploring southeast Louisiana’s picturesque neighborhood parks and discovering New Orleans’ best hole-in-the-wall restaurants (Yelp is her secret weapon). She’s a native Atlantan (ITP, y’all), and loves to visit ARPR’s headquarters in Atlanta whenever possible.
Casey Zintel, Creative & Digital Mastermind,
As marketing strategist for ARPR, Casey specializes in digital marketing, with a proven record in strategic online marketing campaigns. Utilizing an integrated marketing approach, Casey helps clients shape brand identity through graphic design, and brand awareness through social media.
Having spent the last decade in Washington, D.C., Casey has a strong background in legislative, fundraising and advocacy strategy for both corporations and trade associations. Most recently at a leading marketing and PR SaaS company, she collaborated with clients spanning the service, retail, manufacturing, defense, higher education and financial sectors, on how to best utilize the software solution.
Casey graduated from the University of Alabama with a degree in political science, with a minor in telecommunications.
Casey resides in the technology and cybersecurity hub of Huntsville, Alabama. Her proudest accomplishment to date is her baby daughter. When she’s not dreaming up her next travel, she loves trying new recipes and is a college football enthusiast.
Digital Marketing Specialist
Digital Marketing & Influencer Relations Phenom
Alessandra Madrid, Digital Marketing Specialist, Digital Marketing & Influencer Relations Phenom
From social media and lead gen activations to SEO and SEM initiatives, Alessandra uses her digital marketing expertise to support digitally focused accounts in ARPR’s five different tech practice groups. She is also a part of the agency’s inbound marketing team and working towards multiple HubSpot certifications (she is a true believer of our ‘Learning Never Ceases’ spirited ideal).
Originally from Guatemala City and having lived and worked in various countries, Alessandra is passionate about building PR and communication strategies that connect people and businesses online. This Digital Marketing & Influencer Relations Phenom has grown social media accounts on Facebook and Instagram by over 100%, as well as consistently receives more than 60% conversions and a high CTR on Influencer Marketing campaigns.
Alessandra earned her B.S in International Business Administration with concentrations in Marketing and Communication Management from Trinity University. After graduation, she moved to New Orleans and has worked for a variety of digital marketing agencies and tech start ups, servicing clients around the globe.
A few years ago, Alessandra co-founded BabesAndBeignets.com, a lifestyle blog for the twenty-something woman. The local attention gained her national credibility, as she and her blog have been featured in Paste Magazine and on Buzzfeed. You can also often catch this local social influencer; speaking on influencer relations along the Gulf Coast at events and conferences such as New Orleans Entrepreneur Week.
Outside the office, Alessandra spends her days discovering the latest hotspots in NOLA, planning her next international trip, writing content for her blog or practicing power yoga (to take a small break from her digital life!)
Rachel Blanks, Account Manager, Design & Digital Hack
Rachel is an account manager at ARPR, lending her passion for the creative side of marketing and special talent for graphic design to the agency’s five tech industry practice groups. She is also part of ARPR’s inbound marketing team and holds HubSpot certifications in inbound marketing and growth-driven design.
As the agency’s digital and design hack, Rachel is an expert in social media content creation, design and engagement, and has effectively grown clients’ social networks by triple digits. She’s also successfully built and cultivated relationships with media through traditional and social channels that has resulted in media placements in national top tier tech outlets, such as FORBES, CMSwire and Website Magazine.
Internally, Rachel plays a fundamental role in the agency’s business development by leading the design of demand gen. campaigns, white papers and marketing one-pagers. In return, helping the agency achieve its 40% growth over the past year. She also takes extreme pride in fulfilling the agency’s one-of-a-kind culture. Whether it’s helping out her coworkers by giving her “creative eye” to a presentation, planning monthly happy hours, or even helping develop an entire social media marketing strategy.
Rachel graduated from Louisiana State University’s Manship School of Mass Communication with a concentration in public relations and minors in business and sociology. Rachel is a Skimm’basador for TheSkimm as well as a member of the American Marketing Association Atlanta Chapter. In her down time, Rachel enjoys practicing yoga, going to concerts and traveling any chance she gets.
Cortney Johnston, Account Manager, Media Relations Aficionado & B2B Writing Ace
Cortney comes to ARPR with experience servicing B2B and B2C clients of all sizes and industries. She brings her media relations chops and hunger to the agency, finding unique ways to get through the proverbial “brick wall” to land strategic placements for clients, securing multiple top-tier national media placements in The New York Times, Chicago Tribune, and The Huffington Post to industry trade publications such as Managed Healthcare Executive and Investopedia.
In addition to her media skills, Cortney is a strong B2B writer and storyteller who has assisted clients in strengthening their corporate messaging, website and collateral content, utilizing an integrated approach to ensure optimization and engagement. She is an innovative thinker and robust researcher who has been responsible for identifying new ways her clients can #MakeNews and #DriveLeads. From leading thought leadership campaigns resulting in more than 150 million media impressions to assisting clients in achieving triple-digit web traffic growth, she knows what it takes to exceed client expectations.
Cortney graduated from The University of Alabama’s College of Communication and Information Sciences with a concentration in public relations and minor in sociology. Outside of work she enjoys spending time outdoors, traveling to new cities and countries and indulging in wine and cheese at her favorite local bars and restaurants.
Nick Holland, Account Coordinator, Digital Marketing & Research All-Star
As an account coordinator, Nick supports the ARPR team by assisting in everything from website updates, to monthly client reporting dashboards, client research and more.
Nick also contributes to ARPR’s social media efforts by strategizing, managing and executing across all social platforms.
His passion for digital marketing led him to become a Hootsuite certified social media consultant in college, and currently, he is exemplifying ARPR’s spirited ideal of “Learning Never Ceases” by striving for a Google AdWords certification. With this, he desires to assist the team in increasing engagement and awareness for clients, as well as helping them drive leads.
Prior to joining the Army of Awesome, Nick graduated from Atlanta’s Morehouse College with a BA in Business Marketing in 2013. After graduation, Nick was a sales professional in the enterprise software sales industry with Oracle Corp, where he worked with insurance and utility customers, and the construction software industry. Here he formed relationships with executives to bring their organizations into the future. Having prior experience from two tech companies (one in the Fortune 100, the other a local Atlanta startup), Nick knows what it’s like to be in the client’s shoes and brings a unique perspective to the team.
Originally from Detroit, Nick grew up knowing that harsh winters weren’t for him and has lived in Atlanta since 2009. He spends his spare time traveling, watching/playing any sport he can (even the ones he’s terrible at), teaching himself new Adobe programs and binge watching anything Batman related.
Josh Winkles, Office & Operations Manager,
Amy Watkins, Awesome Intern,
Amy, ARPR’s Awesome Intern, is a senior marketing major at Loyola University in New Orleans. She looks forward to developing her passion for digital content creation and social media analytics with ARPR’s Army of Awesome.
Amy has held previous internships in both the marketing and tech industry. Most recently, Amy interned for Tales of the Cocktail and assisted the event manager in the planning and execution of the world’s premier cocktail festival located in New Orleans. She served as an operations intern for Contactually, a CRM software and service based company in Washington D.C., where she oversaw the cost-effective operations of the organization and helped segment the customer database to improve marketing strategies.
In her free time, Amy enjoys watching TED Talks, running cross country, catching up on Law & Order: SVU, and exploring all the festivals New Orleans has to offer. After graduation, Amy hopes to return to her hometown of Washington D.C. and pursue a career in marketing.
Maksim Hull, Awesome Intern,
Maksim Hull joined ARPR in August 2017 as an Awesome Intern in the Atlanta office. He works closely with ARPR’s operations manager and account teams on administrative and research projects. Through his time at ARPR, he hopes to learn and obtain insight into the world of PR.
When he is not at his awesome internship, Maksim goes to The New School in Atlanta, where he learns in and outside of the traditional classroom through experiential learning. He has acquired knowledge into new ways of thinking, problem-solving, and his own personal growth as a student and individual. After he graduates, he will go to college and start living in the world.
Maksim enjoys a wide range of things that he does in his spare time; he particularly likes trying different restaurants and food in Atlanta, traveling, and spending his time doing music.