Our Story

Our Team, Our Results and What #MakeNews Really Means

AR|PR was founded in 2012 because the public relations agency model was broken, and great clients, like you, were getting the short end of the stick. Presently, agency-client tenure rates sit at historic lows, agency-employee turnover is above 60%, and the communications landscape continues to rapidly evolve and collide like never before.

Seizing on the opportunity to disrupt the status quo forever, Anna Ruth Williams was determined to create a different PR agency model – one fueled by a culture and an approach that worked for both clients and employees. Today, our agency’s eight-page employee (un)handbook is rooted in the motto – “Believe the best IN each other. Want the best FOR each other. Expect the best FROM each other.” It’s a model that has proven wildly successful.

In less than 5 years, AR|PR has become one of the fastest growing tech PR and integrated communications agencies in the U.S. Headquartered in the tech boomtown of Atlanta, with offices in New Orleans (San Francisco coming soon), AR|PR has earned a reputation for creatively telling high-impact stories that intersect technology, innovation and business. Specifically, AR|PR scales to help high-growth startups, mid-market leaders and global publically traded enterprises within the cybersecurity, mission critical, health IT, mobility and Software-as-a-Service (SaaS) industries to #makenews and #driveleads.

“I wanted to change the 100-year old PR industry while simultaneously propelling technology brands to the top of their industries.” – Anna Ruth

In 2014, AR|PR was awarded National Small Agency of Year by a panel of journalists. Then in 2015, Anna Ruth was named Business Person of the Year by the Metro Atlanta Chamber, and in 2016, AR|PR was the only PR firm to make the Atlanta Business Chronicle’s list of fastest growing companies, and ranked #5 on its list of Best Places to Work. By 2017, AR|PR had earned national recognition as one of PR News’ TOP Places to Work, and was named Bulldog Reporter’s Technology Agency of the Year. Along the way, we’ve grown an impressive global client roster and a dedicated team of marcomm experts that bring refreshing creativity, flexibility and ingenuity to every client campaign we craft.

With 30 awards on our shelf, AR|PR has achieved PR success through executing strategic social media initiatives and marketing campaigns, and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, Mashable, TechCrunch, TODAY Show, The Wall Street Journal and many more. In addition, our clients have received awards and recognition ranging from “startup to watch” to “best app” to “innovation winner” from some of the most respected tech organizations like the Consumer Electronics Show, The American Business Awards and The Next Web.

Internally, our agency has completely bucked the industry trend of high employee turnover. Not to mention, our very first client is still a very happy client. Despite our rapid international PR success, our story isn’t over. In many ways, it’s only ramping up. In 2016, we pushed the PR industry one gigantic step forward with the launch of our lead generation service, and soon we’ll open our first West Coast office. Just like our tech clients, we’re focused on innovating the future. Join our journey.