Our Story

Our Team, Our Results and What #MakeNews Really Means

AR|PR was founded in 2012 because both the public relations agency model and the PR industry were broken, and great clients, like you, were getting the short end of the stick.  Presently, agency-client tenure rates sit at historic lows, agency-employee turnover is above 60%, the communications landscape continues to rapidly evolve and our industry seriously struggles to demonstrate how a headline becomes a million dollar sale.

Seizing on the opportunity to disrupt the status quo forever, Anna Ruth Williams was determined to create a different model – one fueled by a culture and an approach that worked for both clients and employees. Today, our agency’s eight-page employee (un)handbook is rooted in the motto – “Believe the best IN each other. Want the best FOR each other. Expect the best FROM each other.” It’s a model that has proven wildly successful.

In less than 5 years, AR|PR has emerged as a top 30 tech PR and integrated communications agency in the U.S (O’Dwyer’s). Our culture, coupled with our high standard of excellence and a commitment to innovating PR, has resulted in a diverse roster of more than 20 leading tech companies headquartered across four continents. And, to top it off, AR|PR’s client retention and employee satisfaction rates far exceed industry standards.

Headquartered in the tech boomtown of Atlanta, with offices in New Orleans (San Francisco coming soon), AR|PR has earned a reputation for creatively telling high-impact stories that intersect technology, innovation and business. Specifically, AR|PR scales to complement high-growth startups, mid-market leaders and global public and private enterprises within the cybersecurity, mission critical, health IT, mobility, MarTech and FinTech, as well as the ecosystems that support them, to #makenews and #driveleads. At AR|PR, we’re truly PRopelling What’s Possible.

“I wanted to change the 120-year old PR industry while simultaneously propelling technology brands to the top of their industries. By harnessing the power of our people and tools, we have strengthened PR’s value proposition into a holistic relationship between headlines and lead generation, content marketing and relationship building – all working together to create lucrative businesses for our clients.” – Anna Ruth

In 2014, AR|PR was awarded National Small Agency of Year by a panel of journalists. Then in 2015, Anna Ruth was named Business Person of the Year by the Metro Atlanta Chamber, and in 2016, AR|PR was the only PR firm to make the Atlanta Business Chronicle’s list of fastest growing companies, and ranked #5 on its list of Best Places to Work. By 2017, AR|PR had earned national recognition as one of PR News’ TOP Places to Work; Bulldog Reporter’s Technology Agency of the Year and was named a finalist for Business Intelligence Group’s PR and Marketing Excellence Awards.

Along the way, we discovered the true key to success in PR: completing the evolution from creating brand awareness and buzz of a Wall Street Journal headline all the way to delivering nurtured, qualified leads from that very article to the sales team. And then do it again.

With 30 awards on our shelf, AR|PR has achieved PR success through executing strategic social media initiatives and marketing campaigns, and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, Mashable, TechCrunch, TODAY Show, The Wall Street Journal and many more. In addition, our clients have received awards and recognition ranging from “startup to watch” to “best app” to “innovation winner” from some of the most respected tech organizations like the Consumer Technology Association, Cellular Telecommunications Industry Association (CTIA) and The American Business Awards (The Stevies).

Internally, our agency has completely bucked the industry trend of high employee turnover. Not to mention, some of our very first clients are still very happy clients. Despite our rapid international PR success, our story isn’t over. In many ways, it’s only ramping up. In 2016, we pushed the PR industry one gigantic step forward with the launch of our lead generation service. In 2017, we have set out to pioneer the Future of PR. From our 360-degree approach to our team with diverse skill sets to our workplace culture and benefits – AR|PR is writing the next chapter in the mass communication textbook. Oh, and soon we’ll open our first West Coast office. Just like our tech clients, we’re focused on innovating the future. Join our journey.