Our Story

Our Team, Our Results and What #MakeNews & #DriveLeads Really Means

Headquartered in the tech boomtown of Atlanta, with offices in New Orleans and San Francisco, ARPR has earned a reputation for creatively telling high-impact stories that intersect technology, innovation and business. Specifically, ARPR scales to complement high-growth startups, mid-market leaders and global public and private enterprises within the cybersecurity, health IT, mobility, MarTech and FinTech, as well as the ecosystems that support them, to #MakeNews and #DriveLeads. At ARPR, we’re truly PRopelling What’s Possible.

ARPR was founded in 2012 because both the public relations agency model and the PR industry were broken, and great clients, like you, we’re getting the short end of the stick. Presently, agency-client tenure rates sit at historic lows, agency-employee turnover is above 60%, the communications landscape continues to rapidly evolve and our industry seriously struggles to demonstrate how a headline becomes a million-dollar sale.

Seizing on the opportunity to disrupt the status quo forever, Anna Ruth Williams was determined to create a different model – one fueled by a culture and an approach that worked for both clients and employees. Today, our agency’s employee (un)handbook is rooted in the motto – “Believe the best IN each other. Want the best FOR each other. Expect the best FROM each other.” It’s a model that has proven wildly successful.

ARPR has emerged as a top tech PR and integrated communications agency in the U.S two years in a row (O’Dwyer’s). Our culture, coupled with our high standard of excellence and a commitment to innovating PR, has resulted in a diverse roster of more than 20 leading tech companies headquartered across four continents. And, to top it off, ARPR’s client retention and employee satisfaction rates far exceed industry standards.

“I wanted to change the 120-year old PR industry while simultaneously propelling technology brands to the top of their industries. By harnessing the power of our people and tools, we have strengthened PR’s value proposition into a holistic relationship between headlines and lead generation, content marketing and relationship building – all working together to create lucrative businesses for our clients.” – Anna Ruth

In 2014, ARPR was awarded National Small Agency of Year by a panel of journalists. Then in 2015, Anna Ruth was named Business Person of the Year by the Metro Atlanta Chamber, and in 2016, ARPR was the only PR firm to make the Atlanta Business Chronicle’s list of fastest growing companies and ranked #5 on its list of Best Places to Work. Within only six years, ARPR has earned local and national recognition such as PR News’ TOP Places to Work; Bulldog Reporter’s Technology Agency of the Year and was named a finalist for PR News’ Platinum Awards Small Firm of the Year.

Along the way, we discovered the true key to success in PR: completing the evolution from creating brand awareness and buzz of a Wall Street Journal headline all the way to delivering nurtured, qualified leads from that very article to the sales team. And then do it again. So, in 2016, we pushed the PR industry one gigantic step forward with the launch of our lead generation service, which completed our award-winning Panorama Approach.

With over 40 awards on our shelf, ARPR has achieved PR success through executing strategic social media initiatives and marketing campaigns and securing media coverage in some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, Mashable, TechCrunch, TODAY Show, The Wall Street Journal and many more. In addition, our clients have received awards and recognition ranging from “high-growth tech company to watch” to “best app” to “innovation winner” from some of the most respected tech organizations like the Consumer Electronics Show (CES), Cellular Telecommunications Industry Association (CTIA) and The American Business Awards (The Stevies).

So, what really makes us different from the outside looking in? The answer is our energy and passion for the work we do. This, combined with our team motto and our approach has helped us consistently achieve double-digit growth YoY and truly PRoPel What’s Possible for our clients. And our story is far from over. In 2018, we have set out to pioneer the Future of PR.

From our workplace culture and benefits to our exceptional client service, all the way to our Army of Awesome – ARPR is writing the next chapter in the mass communication textbook.  Join our journey.