Playbook

PLAYBOOK: The 10 Most Common Cybersecurity PR Mistakes

There is less than one reporter for every 20 cybersecurity companies, and more than 90% of cyber news is written on only one of four topics. Understanding these details, and all of the modern cybersecurity PR intricacies will help optimize public relations efforts and ensure a competitive advantage.

What's Inside

Don’t be mistaken: Modern cybersecurity PR is as much about SEO and content development as it is media relations and awards. 

Download this playbook to:

  1. Learn important tips and best practices for engaging with cybersecurity journalists 
  2. Debunk several misconceptions about the ROI of awards and executive social media
  3. Challenge conventional thinking on category hopping and product positioning