What's Inside

Brainstorming and mapping out 12 months’ worth of brand awareness, educational and promotional communications is a daunting task. When sitting down to create an annual content calendar, where do you even begin?

Download our checklist to get all the tips you need to build a calendar that:

  • Is structured for your B2B company’s specific criteria and constraints
  • Supports all of your marketing team functions – from PR to social media to demand gen
  • Provides the creativity and flexibility that high-growth tech brands need today

67% of the buyer’s journey is now done digitally (SiriusDecisions). As a result, tech marketing teams must generate high volumes of content – from thought leadership byline articles to social media ads – to reach buyers at the right place, at the right time and through the right channel. With so much content to produce, a cross-functional calendar is a must.

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