Playbook

PLAYBOOK: 3 Steps to Set Your 2021 Marketing Budget

A continued pandemic, a presidential election, a shift toward remote work and virtual events, and overall economic uncertainty mean that 2021 marketing budgets aren’t going to resemble the past. How should tech marketers approach 2021 budgeting, when previous budgets offer no template? Download our playbook to find out.

What's Inside

Over 50% of tech marketers reported that they may not participate in trade shows in 2020. That’s typically half of a brand’s annual marketing budget. Where should companies invest instead?

Download this playbook for tips to develop a 2021 marketing budget that:

  1. Reallocates dollars appropriately in a post-COVID world 
  2. Has flexibility to adapt as buyer behaviors and economics evolve
  3. Can be measured against to prove ROI