Whitepaper

Inbound Marketing: The Missing Link in ROI-Driven PR

Public relations is failing to modernize and align measurements with today's marketing and sales performance metrics.

What's Inside

With so much value to prove to the C-Suite, PR is struggling to demonstrate how a syndicated case study results in a qualified lead or how a headline becomes a million dollar sale.

Download our whitepaper to learn how to:

  • Align public relations with quantifiable sales and marketing goals
  • Create compelling content for each stage of the buyer's journey
  • Collaborate effectively to support lead generation and sales tactics
  • Prove ROI with measurements from the top of the sales funnel to a closed deal

"PR agencies should be aligning their reports with marketing to detail qualified leads that come from their efforts, the cost to acquire those leads, and the lifetime value of those customers." – Renee Spurlin, vice president of analytics and digital marketing at ARPR

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See how PR can fuel inbound marketing and lead generation

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