What's Inside

In our survey, tech buyers and vendors alike weighed in on how the pandemic affected everything from tech buyer expectations to the length of sales cycles. For example, with tradeshows and in-person meetings canceled, a whopping 91% of CIOs and CTOs said they realized that they actually liked discovering products virtually. 

In this 8-page data report, tech marketing and sales leaders will better understand:

  • How CIO’s and CTO’s budgets changed in 2020, as well as the length of time it takes to make procurement decisions
  • How tech vendors adapted their pricing strategies during the pandemic
  • The digital channels that generated the most MQLs and SQLs for tech sales teams
  • and much more