What's Inside

Both the objectivity and subjectivity that once guided the tech PR agency decision-making process is no longer sufficient, as evident by the decline in the agency-client relationship tenure. Yes, an agency's reputation, client experience and leadership team credentials remain important, but making a decision based on such criteria alone will inevitably lead to a short-lasting relationship.

Download our whitepaper to learn how to:

  • Identify a PR partner that will prove the ROI of agency investments
  • Ask key questions during the RFP or pitch process that will help determine a "right fit" partnership
  • Consider agencies' internal capabilities that impact cost, efficiency and results
  • Vet prospective account teams, their skillsets and ability to execute

"Prospective agency seekers must put the burden on each RFP recipient to explain their tech savviness and commitment to client service and employees; how account teams are formed and what makes their reporting capable of standing up to intense scrutiny. Any agency that cannot, or will not, answer such questions is one that you should think twice about partnering with." – Evan Goldberg, VP client service, ARPR

Ready to Push the Limits of PR?

Learn how to identify the right tech PR partner