What We Do
Crisis Comms Plans
For high-growth technology companies, crises can range from data center outages to employee lawsuits to social media customer complaints that spin out of control. But the scariest aspect about crisis scenarios is that they’re typically unforeseeable and can take even the strongest corporation by surprise.
Prior to COVID-19, only 45% of corporate communicators admitted to having a crisis communications plan in place. However, today crisis comms is recognized as one of the most important functions of corporate marketing. Companies that have a crisis communications plan in place are better equipped to manage negative press coverage and contentious social media spirals.
ARPR offers a 20-page crisis communications plan and customizes the manual for each tech company’s business and needs. Every plan includes:
- An activation workflow that guides process and procedures for each level of crisis
- PR, internal comms, stakeholder comms and social media response plans
- SEO and outbound marketing considerations
- Special scenarios for common crises, like data breaches and natural disasters
- and more