PR and Marketing Measurement

What We Do

PR and Marketing Measurement

Actionable. Intelligent. Accurate. Our approach to measurement uncovers bottom-line impacts and provides a roadmap for future success.

Cision reports that 40% of executives don’t think PR provides value to their business. That’s because for decades, our industry has lagged behind in measurement - reporting arbitrary, inflated metrics that don’t quantify business impacts. ARPR is changing that, evaluating PR’s impact on top, middle and bottom-of-funnel leads.

Our PR and Marketing Measurement services for tech companies include:

  • Monthly Momentum Reports
  • Proprietary Quarterly Impact and Influence Reports
  • Conversion Tracking 
  • Marketing Funnel Analysis
  • Marketing Audits and Goal Setting
  • Analytics Set Up
  • Optimization and Opportunity Counsel
  • Media Monitoring
  • Share of Voice

See Our Case Studies

Quick Base
Establishing An Internal Influencer Pilot Program
Executive & Company Leadership
NetMotion
Data-backed Storytelling to Support a Product Launch
Media RelationsMessaging & Content
Updox
Navigating Virtual Trade Shows as a New Normal Post-COVID
Executive & Company LeadershipInbound MarketingLead GenerationMedia RelationsMessaging & Content

How Do PR and Sales Collide?

We wrote the report on measuring media relations' role in the sales cycle.

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