PR and Marketing Measurement

What We Do

PR and Marketing Measurement

Actionable. Intelligent. Accurate. Our approach to measurement uncovers bottom-line impacts and provides a roadmap for future success.

Cision reports that 40% of executives don’t think PR provides value to their business. That’s because for decades, our industry has lagged behind in measurement - reporting arbitrary, inflated metrics that don’t quantify business impacts. ARPR is changing that, evaluating PR’s impact on top, middle and bottom-of-funnel leads.

Our PR and Marketing Measurement services for tech companies include:

  • Monthly Momentum Reports
  • Proprietary Quarterly Impact and Influence Reports
  • Conversion Tracking 
  • Marketing Funnel Analysis
  • Marketing Audits and Goal Setting
  • Analytics Set Up
  • Optimization and Opportunity Counsel
  • Media Monitoring
  • Share of Voice

See Our Case Studies

ParkMobile
Supporting a Charitable Campaign via Media Relations During COVID-19
Media Relations
Sovos
Driving Demand for a New Need Among Cryptocurrency Exchanges
Media Relations
Lime
Influencing Public Perception Amidst Micro-Mobility Disruption
Media Relations

How Do PR and Sales Collide?

We wrote the report on measuring media relations' role in the sales cycle.

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