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PR and Marketing Measurement

What We Do

PR and Marketing Measurement

Actionable. Intelligent. Accurate. Our approach to measurement uncovers bottom-line impacts and provides a roadmap for future success.

Cision reports that 40% of executives don’t think PR provides value to their business. That’s because for decades, our industry has lagged behind in measurement - reporting arbitrary, inflated metrics that don’t quantify business impacts. ARPR is changing that, evaluating PR’s impact on top, middle and bottom-of-funnel leads.

Our PR and Marketing Measurement services for tech companies include:

  • Monthly Momentum Reports
  • Proprietary Quarterly Impact and Influence Reports
  • Conversion Tracking 
  • Marketing Funnel Analysis
  • Marketing Audits and Goal Setting
  • Analytics Set Up
  • Optimization and Opportunity Counsel
  • Media Monitoring
  • Share of Voice

See Our Case Studies

Sovos ShipCompliant
FinTech Brand Leads in BevAlc Industry
Media Relations
Cynerio
Using Data to Propel Brand Awareness for a Cybersecurity Company
Executive & Company LeadershipMedia RelationsMessaging & Content
Rimidi
Turning to a “Secondary” Search Engine for High Quality Health IT Leads
Inbound MarketingLead Generation

How Do PR and Sales Collide?

We wrote the report on measuring media relations' role in the sales cycle.

Download Now
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