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Pronouns: she, her, hers

After a long story that’s best told over a beer, Anna Ruth woke up one morning in 2012 and decided to start her own tech PR agency. With just an old laptop, a small family loan and a vision to chart the future of PR, it was game on. Her first employee was her dog, but that quickly turned into more than 25 humans, and ARPR rose to become the fastest-growing U.S. PR firm (PR News, 2019). Along the way, ARPR has won over 50 awards, including 2016 Technology Agency of the Year, a three-time PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country (O’Dwyers). In 2017, Anna Ruth earned a spot on PR News’ 50 Game-Changers in PR list, and in 2015 she was named Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.

A self-professed traditional PR purist, she’s worked with some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In addition to consulting on media strategies and writing long-form, she loves leading messaging sessions, content brainstorms and media trainings for clients. And nothing gets her blood flowing more than a crisis communications challenge. When she’s not in Delta 12A, Anna Ruth is in endless pursuit of fixing up her urban loft, watching every documentary on Netflix, covering things in glitter, and doing a better downward dog than her four-legged child, Roscoe.

Read and watch her industry ramblings on and on her LinkedIn profile.

Read Anna Ruth's Latest Posts

Product Marketing vs. Storytelling: Which content strategy should tech brands use?

A friend of mine recently became chief marketing officer for a mid-market technology company. Prior to his arrival, the marketing team’s primary function was producing…

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Why COVID-19 Has Renewed Corporate Respect for Internal Communications

Prior to the novel Coronavirus, 60% of companies didn’t have a long-term strategy for their internal communications. But around the first week of March when…

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Planning 2020 Marketing Budgets (with a slight chance of recession showers)

While Bloomberg Economics says there’s a 27% chance of a recession in 2020, more than half of all CFOs and half of all small business…

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Why Corp Comms & Customer Success Can’t Act Alone

If two corporate departments were ever destined to be married – it’s corporate communications and customer success. In many ways, the two departments rely on…

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3 Marketing Challenges Facing FinTech Brands

When Barclays launched the first ATM in 1967, no one imagined today’s financial ecosystem of mobile banking, blockchain, AI-based processes and digital currency. The global…

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The Collision Between Corporate Innovation and Corporate Communications

From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…

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