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Pronouns: she, her, hers

After a long story that’s best told over a beer, Anna Ruth woke up one morning in 2012 and decided to start her own tech PR agency. With just an old laptop, a small family loan and a vision to chart the future of PR, it was game on. Her first employee was her dog, but that quickly turned into more than 25 humans, and ARPR rose to become the fastest-growing U.S. PR firm (PR News, 2019). Along the way, ARPR has won over 50 awards, including 2016 Technology Agency of the Year, a three-time PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country (O’Dwyers). In 2017, Anna Ruth earned a spot on PR News’ 50 Game-Changers in PR list, and in 2015 she was named Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.

A self-professed traditional PR purist, she’s worked with some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In addition to consulting on media strategies and writing long-form, she loves leading messaging sessions, content brainstorms and media trainings for clients. And nothing gets her blood flowing more than a crisis communications challenge. When she’s not in Delta 12A, Anna Ruth is in endless pursuit of automating her home, watching every documentary on Netflix, covering things in glitter, and taking flight on her yoga mat.

Read and watch her industry ramblings on FutureofPR.org and on her LinkedIn profile.

Read Anna Ruth's Latest Posts

The Role of Media Relations in an Inbound Marketing Program

Over the past 10 years, B2B technology companies have increasingly adopted an inbound marketing approach, the process of digitally guiding potential customers to your company.…

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Why Forbes Councils aren’t going to make you a thought leader

For B2B tech leaders, appearing in Forbes is a media relations career goal. So, if you receive an email from the Forbes Technology Council saying…

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4 Reasons Your Tech Brand Should Issue a Data Report

Data reports are one of the best ways for a technology company to plant its flag in a particular industry. Published reports can illuminate a…

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New Report: Today’s Tech Buyers are Making Faster & Bigger Purchasing Decisions

Last month, ARPR surveyed 99 IT and innovation executives from across the U.S. in order to understand how COVID-19 changed tech buyers’ needs and expectations.…

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Why corp comms will be in high demand post-Covid

Earlier this month, I sat down with Diane Schwartz, CEO of Ragan Communications, on ARPR’s Marketing Sandbox podcast. At one point in our conversation, she…

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The Glass is Half Full, Dammit.

Not going to lie – I woke up on January 1, 2021 and let out a huge sigh. We did it. We made it. Like…

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