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Pronouns: she, her, hers

After a long story that’s best told over a beer, Anna Ruth woke up one morning in 2012 and decided to start her own tech PR agency. With just an old laptop, a small family loan and a vision to chart the future of PR, it was game on. Her first employee was her dog, but that quickly turned into more than 25 humans, and ARPR rose to become the fastest-growing U.S. PR firm (PR News, 2019). Along the way, ARPR has won over 50 awards, including 2016 Technology Agency of the Year, a three-time PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country (O’Dwyers). In 2017, Anna Ruth earned a spot on PR News’ 50 Game-Changers in PR list, and in 2015 she was named Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.

A self-professed traditional PR purist, she’s worked with some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In addition to consulting on media strategies and writing long-form, she loves leading messaging sessions, content brainstorms and media trainings for clients. And nothing gets her blood flowing more than a crisis communications challenge. When she’s not in Delta 12A, Anna Ruth is in endless pursuit of automating her home, watching every documentary on Netflix, covering things in glitter, and taking flight on her yoga mat.

Read and watch her industry ramblings on FutureofPR.org and on her LinkedIn profile.

Read Anna Ruth's Latest Posts

Defining the 4 Levels of Crisis Communications Scenarios

According to Deloitte, only 49% of board members say their companies have playbooks for likely crisis scenarios. Even fewer (32%) say that their companies engage…

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A COVID Reality: The Tech Buying Cycle is Moving Increasingly Online

In late Q1 of this year, when trade shows first canceled and sales reps faced travel bans, many tech marketers reallocated resources to digital efforts.…

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Why ARPR Made Election Day a Paid Company Holiday

According to electionday.org, 800 companies are giving employees today off. And ARPR is proud to be on the list.  We’ve always given team members time…

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Must-have Elements of a Crisis Comms Plan

A massive office building fire. A large round of layoffs. A cybersecurity breach. A rogue executive tweet that goes viral.  These are all examples of…

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Digital Banking is Finally Having a Moment. Thanks, COVID-19

I’m a sucker for random holidays. On National Ice Cream Day, you can find me at the nearest creamery. And National Wine Day is a…

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NEW SURVEY: How Tech PR & Marketing Are Reinventing in a Post-COVID World

At the start of 2020, my colleagues and I set out to develop ARPR’s 2nd Annual Tech Marketing Data Report. We had big plans. Provocative…

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