After a long story that’s best told over a beer, Anna Ruth woke up one morning in 2012 and decided to start her own tech PR agency. With just an old laptop, a small family loan and a vision to chart the future of PR, it was game on. Her first employee was her dog, but that quickly turned into more than two dozen humans, and ARPR rose to become the 2016 Technology Agency of the Year, a PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country (O’Dwyers). In 2017, Anna Ruth earned a spot on PR News’ 50 Game-Changers in PR list, and in 2015 she was named Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.
A self-professed traditional PR purist, she’s worked with some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In addition to pitching journalists and writing long-form, she loves leading messaging sessions, content brainstorms and media trainings for clients. And nothing gets her going more than hustling in a pair of flats alongside clients at industry tradeshows, such as CES, RSA and HIMSS. When she’s not in Delta 14A, Anna Ruth is in endless pursuit of fixing up her urban loft, watching every documentary on Netflix, covering things in glitter, and doing a better downward dog than her four-legged child, Roscoe.
Read and watch her industry ramblings on FutureofPR.org and on her LinkedIn profile.