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Follow Anna Ruth:

After a long story that’s best told over a beer, Anna Ruth woke up one morning in 2012 and decided to start her own tech PR agency. With just an old laptop, a small family loan and a vision to chart the future of PR, it was game on. Her first employee was her dog, but that quickly turned into more than two dozen humans, and ARPR rose to become the 2016 Technology Agency of the Year, a PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country (O’Dwyers). In 2017, Anna Ruth earned a spot on PR News’ 50 Game-Changers in PR list, and in 2015 she was named Early Stage Entrepreneur of the Year by the Metro Atlanta Chamber.

A self-professed traditional PR purist, she’s worked with some of the nation’s biggest outlets, such as CNN, Fast Company, Forbes, TechCrunch and Wall Street Journal. In addition to pitching journalists and writing long-form, she loves leading messaging sessions, content brainstorms and media trainings for clients. And nothing gets her going more than hustling in a pair of flats alongside clients at industry tradeshows, such as CES, RSA and HIMSS. When she’s not in Delta 14A, Anna Ruth is in endless pursuit of fixing up her urban loft, watching every documentary on Netflix, covering things in glitter, and doing a better downward dog than her four-legged child, Roscoe.

Read and watch her industry ramblings on FutureofPR.org and on her LinkedIn profile.

Read Anna Ruth's Latest Posts

The Collision Between Corporate Innovation and Corporate Communications

From the telecom company that powers your cable to your favorite airline to your parcel delivery service – enterprises across the globe are racing to…

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A Letter from the CEO: Welcome to the New ARPR.com

Dear arpr.com visitor, The start of 2019 included new hires, several client product launches, dozens of tier 1 results and thousands of miles in the…

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Stage Zero: The struggle of defining a new category

Marketing and sales textbooks vary slightly, but they all state that B2B buyer journeys have three to four stages. Take this Hubspot illustration, for example:…

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4 Marketing Steps: How to Bring Your Technology Product to the U.S. Market

Last month, ARPR’s SVP of Client Service Evan Goldberg and I had the opportunity to visit clients and partners in Israel. The country is the…

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Why HIMSS Still Matters for Health IT Marketers

It’s that time of year again – the Christmas-Kentucky Derby for health IT professionals. HIMSS takes us to Sunny Orlando this year, and while you’ll…

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So, you didn’t get the 2019 marketing budget you wanted?

Once upon a time, the CMO of a mid-market technology company submitted her annual budget to the board of directors. They opened the spreadsheet with…

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