Before Chris knew he wanted to work in PR, he thought he wanted to be a journalist.
Writing columns for his local community paper in high school gave him a head start on that career path. Freelancing as a business reporter for news site Global Atlanta further fueled his curiosity as a cub reporter. But having to fulfill his duties as editor-in-chief and slash the budget of his college newspaper in the wake of the Great Recession forever altered Chris’ career trajectory.
With a front-row seat to how shrinking ad revenue was drowning media outlets across the country, Chris took his skills and left the journalism world behind. Internships with the Carter Center and two Atlanta communications agencies helped change his opinion about the “Dark Side” and crystalize his passion for PR.
Since making the switch to agency life, Chris has secured dozens of top-tier press placements in outlets like The Wall Street Journal, Forbes, Bloomberg, as well as marquee tech publications like InformationWeek, CIO.com and more. Award applications he’s written have propelled clients to notable award wins including the Atlanta Business Chronicle’s CFO of the Year and Pacesetter Awards. And thought leadership articles Chris has ghostwritten for clients have graced top publications across industries including retail, manufacturing, construction, healthcare and more.
A founder of The Signal Alumni Network and an active member of the Atlanta Press Club, Chris knows that good PR requires old-fashioned trust and relationship building – above all else. However, he also understands that modern PR requires a comprehensive approach that integrates traditional media relations with strong social and digital components to deliver measurable results.
When he’s not dreaming up an integrated messaging strategy or writing whitepapers for clients, it’s a safe bet you can find this amateur music critic at a local concert or on the back of his motorcycle, a red ’99 Honda VFR, if he’s not too busy photographing his family’s pack of oversized German Shepherd Dogs (take a peek via @TheIndoorWolf). To stay current with his clients’ successes and Chris’ experiences across the South and beyond, follow @ChrisShattuck on Twitter.