A true Atlanta native, Chris first dipped his feet into the journalism pool at the ripe age of 17 while writing columns for a small community paper in Woodstock, Ga. during the middle of the Great Recession. With a front-row view to how shrinking ad revenue was drowning media outlets across the country, Chris continued his journalism career while attending Georgia State University and freelancing for business site Global Atlanta before leading a team of 70+ as editor-in-chief of the school’s award-winning student newspaper, The Signal.
Despite the (mild) jeers of some of his classmates and colleagues at graduation, Chris changed strokes to pursue a career in PR after internships with the Carter Center and two Atlanta agencies helped change his opinion for good about the “Dark Side.” In the time since making the switch to agency life, Chris has secured awards like the Atlanta Business Chronicle’s CFO of the Year and Pacesetter Awards for clients, as well as press coverage with CNN, the Associated Press and Entertainment Weekly. He has experience working with a diverse group of clients across the manufacturing, hospitality and live entertainment industries.
A founder of the Signal Alumni Network and an active member of the Atlanta Press Club, Chris is a firm believer that doing PR the right way involves good, old-fashioned trust and relationship building – above all else. However, he also understands that modern PR requires a comprehensive approach that integrates traditional media relations with strong social and digital components to deliver measurable results.
When he’s not dreaming up an integrated messaging strategy or writing whitepapers for clients, it’s a safe bet you can find this amateur music critic at a local concert or on the back of his motorcycle, a red ’99 Honda VFR, if he’s not too busy photographing his family’s pack of oversized German Shepherd Dogs (take a peak via @TheIndoorWolf).
To stay current with his clients’ successes and Chris’ experiences across the South and beyond., follow @ChrisShattuck on Twitter.