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In another life, Christina was a master chef, continuously working to perfect her craft with the hopes of one day earning the coveted three Michelin stars. While those hopes are unrealistic in this lifetime, Christina has since pivoted that passion into ascending her rankings within public relations and digital marketing.

With over 10 years of experience, Christina has worked in both in-house and agency environments with clients in a myriad of industries including technology, health, agriculture and public utilities. But she found her passion when she joined her first FinTech account team, merging her interests in global public policy, technology and finance. Christina now leads ARPR’s FinTech accounts, landing them opportunities in tier-I publications such as Forbes, Fortune and Bloomberg, as well as trade outlets including PYMNTS.com, Finance Magnates, Accounting Today, Coindesk and more. She also draws on her in-house experience to bring ARPR’s Panorama Approach to life for her clients. By integrating content marketing, paid digital, SEO and traditional PR, Christina has helped clients launch multi-channel programs that generate leads, support ABM strategies and engage buyers at each stage of the funnel.

Christina received her B.S. in Journalism at Georgia State University. When she’s not creating the perfect recipe for success at the office or in the kitchen, you can find her picking fruits and vegetables at local Georgia farms or spending quality time with her daughter Avery and her husband Joe.

Follow her latest insights via Twitter at @cadelacruz.

Read Christina's Latest Posts

It’s Time for Marketers to Engage with Asian Americans & Pacific Islanders

Had you asked 20 years ago what Asian American and Pacific Islander (AAPI) Heritage month meant to me, I’d probably respond with silence. Growing up,…

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How to Market to the Newest Banking Consumer: Kids and Teens

Growing up, my immigrant parents always told me that I needed to go to college if I wanted to succeed in life. While I took…

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THE DOWNLOAD with Ryan Ashton, VP of Marketing at Instant Financial

In 2021, there were over 800 global FinTech M&As – the largest volume ever. And valuations for these brands are also at all-time highs. For…

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Money Talks: Tips for Stronger Fintech Brand Voice

FinTech marketing has never been noisier. Consumers and businesses have increased their reliance on digital financial tools, which has brought a series of significant mega-rounds,…

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THE DOWNLOAD with Michael Parker, Director of Content Marketing at Sovos

*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS Last year, COVID-19 accelerated how consumers and businesses conducted commerce, transferred money, interacted with their…

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Cash(less) is King: How Marketers Can Fuel Demand for Digital Banking Products

Billionaire Alex Spanos used to love saying “cash is king” – a term that was apparently coined in the late 1980’s by Volvo’s then CEO.…

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