Pronouns: she, her, hers
In another life, Christina was a master chef, continuously working to perfect her craft with the hopes of one day earning the coveted three Michelin stars. While those hopes are unrealistic in this lifetime, Christina has since pivoted that passion into ascending her rankings within public relations and digital marketing.
With over 10 years of experience, Christina has worked in both in-house and agency environments with clients in a myriad of industries including technology, health, agriculture and public utilities. But she found her passion when she joined her first FinTech account team, merging her interests in global public policy, technology and finance. Christina now leads ARPR’s FinTech accounts, landing them opportunities in tier-I publications such as Forbes, Fortune and Bloomberg, as well as trade outlets including PYMNTS.com, Finance Magnates, Accounting Today, Coindesk and more. She also draws on her in-house experience to bring ARPR’s Panorama Approach to life for her clients. By integrating content marketing, paid digital, SEO and traditional PR, Christina has helped clients launch multi-channel programs that generate leads, support ABM strategies and engage buyers at each stage of the funnel.
Christina received her B.S. in Journalism at Georgia State University. When she’s not creating the perfect recipe for success at the office or in the kitchen, you can find her picking fruits and vegetables at local Georgia farms or spending quality time with her daughter Avery and her husband Joe.
Follow her latest insights via Twitter at @cadelacruz.