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Pronouns: she, her, hers

In another life, Christina was a master chef, continuously working to perfect her craft with the hopes of one day earning the coveted three Michelin stars. While those hopes are unrealistic in this lifetime, Christina has since pivoted that passion into ascending her rankings within public relations and digital marketing.

With over 10 years of experience, Christina has worked in both in-house and agency environments with clients in a myriad of industries including technology, health, agriculture and public utilities. But she found her passion when she joined her first FinTech account team, merging her interests in global public policy, technology and finance. Christina now leads ARPR’s FinTech accounts, landing them opportunities in tier-I publications such as Forbes, Fortune and Bloomberg, as well as trade outlets including PYMNTS.com, Finance Magnates, Accounting Today, Coindesk and more. She also draws on her in-house experience to bring ARPR’s Panorama Approach to life for her clients. By integrating content marketing, paid digital, SEO and traditional PR, Christina has helped clients launch multi-channel programs that generate leads, support ABM strategies and engage buyers at each stage of the funnel.

Christina received her B.S. in Journalism at Georgia State University. When she’s not creating the perfect recipe for success at the office or in the kitchen, you can find her picking fruits and vegetables at local Georgia farms or spending quality time with her daughter Avery and her husband Joe.

Follow her latest insights via Twitter at @cadelacruz.

Read Christina's Latest Posts

Money Talks: Tips for Stronger Fintech Brand Voice

FinTech marketing has never been noisier. Consumers and businesses have increased their reliance on digital financial tools, which has brought a series of significant mega-rounds,…

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THE DOWNLOAD with Michael Parker, Director of Content Marketing at Sovos

*THE DOWNLOAD IS AN ONGOING SERIES WITH ARPR’S TECH CLIENTS Last year, COVID-19 accelerated how consumers and businesses conducted commerce, transferred money, interacted with their…

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Cash(less) is King: How Marketers Can Fuel Demand for Digital Banking Products

Billionaire Alex Spanos used to love saying “cash is king” – a term that was apparently coined in the late 1980’s by Volvo’s then CEO.…

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Extend the Mileage of Your FinTech Marketing Content

COVID-19. Murder hornets. Zombie hurricanes. While 2020 has brought everyone an onslaught of challenges, one tech sector received an abundance of opportunity this year: FinTech.…

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How Supply Chain Marketers Can Approach Marketing During COVID-19

Before COVID-19, there were flaws within the supply chain. Challenges revolved mostly on making processes more efficient, and in turn, improving the customer experience and…

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FinTech Marketing Strategies to Navigate COVID-19

If you’re keeping up with FinTech and banking trades, you’ll know that everyone has an opinion on what the COVID-19 global pandemic means for financial…

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