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Pronouns: she, her, hers

As a die-hard Alabama fan, it’s only natural Cortney exudes a ‘winning’ attitude. With experience servicing B2B and B2C clients of all sizes and in almost every industry, she currently serves as a Senior Account Director within ARPR’s Health IT practice group. From representing neonatal medical devices to EHRs to artificial intelligence-based cancer detection software, she brings her media relations chops and hunger to the forefront to land strategic placements for clients. Skilled at finding unique ways to get through the proverbial “brick wall,” Cortney has secured hundreds of top-tier national media placements for clients in The New York Times, U.S. News and World Report and HuffPost, as well as trade publications such as Managed Healthcare Executive and Medical Economics.

In 2019, a campaign Cortney led for client iCAD entitled, “Nothing Artificial About It: Launching the World’s First AI Mammography Solution,” won the Holmes Report Sabre Award for MedTech Campaign of the Year. That same year, she was named PR News’ Account Lead of the Year.

In addition to her media skills, Cortney is a strong B2B writer and storyteller who has assisted clients in strengthening their corporate messaging, website and collateral content, utilizing an integrated approach to ensure optimization and engagement. She is an innovative thinker and robust researcher who has been responsible for identifying new ways her clients can #MakeNews and #DriveLeads. From leading thought leadership campaigns resulting in more than 150 million media impressions to assisting clients in achieving triple-digit web traffic growth, she knows what it takes to exceed client expectations.

Outside of the office, you can find Cortney in the gym or yoga studio, or on the patio of a hip Buckhead restaurant enjoying a nice glass of vino with her toy poodle, Brody, and husband, Brandon.

To keep up with Cortney and check out more of her client “wins,” follow her on LinkedIn and Twitter.

Read Cortney's Latest Posts

Four Healthcare Technologies Accelerating in a COVID-19 World

Having worked at a top healthcare PR firm for several years, there is one thing I know for certain — the industry, historically speaking, has…

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3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19

COVID-19 cases are back on the rise. As a result, many states have opted to revert back to phase 1, closing down bars and restaurants,…

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Be the Change: 5 Tips for HealthIT Marketers To Revamp Their HIMSS20 Strategy

We’re two weeks away from the 2020 HIMSS Global Health Conference & Exhibition, this year taking place in sunny Orlando, Fla. Dubbed the Super Bowl…

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Executive Visibility: A Critical Marketing Component for Influential Healthcare Leaders

According to data from the Bureau of Labor Statistics, healthcare is the top industry propelling America’s economy, with technology coming in at a hot second.…

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How to Swim in Today’s Growing Pool of (Distracted) HealthIT Buyers

Healthcare has come a long way since the introduction of computers within the industry. Today, advances in technology – from AI and machine learning to…

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Check-In: The State of the Future of PR

2018 is quickly coming to an end, and I for one, can officially say that I’m in the holiday spirit! Toward the end of each…

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