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Follow Cortney:

(She/Her)

As a die-hard Alabama fan, it’s only natural Cortney exudes a ‘winning’ attitude. With 10 years of experience servicing B2B and B2C clients of all sizes and in almost every industry, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of the agency’s robust – and growing – healthcare technology client roster.

Whether its neonatal medical devices, EHRs, or patient engagement software, Cortney’s primary focus is to ensure her team’s efforts are supporting clients’ business goals – from brand awareness to sales pipeline growth.

In 2019, a campaign Cortney led for client iCAD entitled, “Nothing Artificial About IT: Launching the World’s First AI Mammography Solution,” won the PRovoke SABRE Award for MedTech Campaign of the Year. That same year, she was named PR News’ Account Lead of the Year.

Cortney’s true passion is media relations, strategizing with her team and clients to land strategic placements that drive results. Skilled at finding unique ways to get through the proverbial “brick wall,” she has secured hundreds of top-tier national media placements for clients in The New York Times, U.S. News and World Report, HuffPost, and Bloomberg, as well as trade publications such as Fierce Healthcare, Healthcare IT News and Medical Economics. In addition to her media skills, Cortney is a strong B2B writer and storyteller who has assisted clients in strengthening their corporate messaging, website, and collateral content, utilizing an integrated approach to ensure optimization and engagement.

Outside of the office, you can find Cortney in the gym or yoga studio, or on the patio of a hip Roswell restaurant enjoying a nice glass of vino with her toy poodle, Brody, and husband, Brandon.

To keep up with Cortney and check out more of her client “wins,” follow her on LinkedIn and Twitter.

Read Cortney's Latest Posts

Bing Search Engine Ads: The Unsung Hero of Health IT Inbound Marketing

It’s no secret that search engines drive the most qualified bottom-of-funnel leads. While Google Search Ads and LinkedIn Ads are already established as market leaders…

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From Pandemic to Endemic — 4 Tips for HealthIT Marketers To Navigate the Next Phase

Just a little more than two years after the WHO declared the  COVID-19 outbreak a pandemic, it seems as if we’re starting to truly make…

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Overcoming Long Sales Cycles: Tips to Engage HealthIT Buyers

Early on in the pandemic, many healthIT companies were approaching sales and prospecting the same way as in the past. However, they steadily saw MQLs…

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Meet the Team: Colleen McNally & Savannah Chamblee

We love each other. No really, we do. We think you should love us, too. Today we are continuing our series that lets you get…

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Four Healthcare Technologies Accelerating in a COVID-19 World

Having worked at a top healthcare PR firm for several years, there is one thing I know for certain — the industry, historically speaking, has…

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3 Ways to Ensure your HealthIT Go-to-Market Strategy is Successful Despite COVID-19

COVID-19 cases are back on the rise. As a result, many states have opted to revert back to phase 1, closing down bars and restaurants,…

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