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Evan was first exposed to the public relations industry after a grumpy middle-aged AP reporter, who doubled as one of his college lacrosse coaches, urged him to avoid a career in journalism. Heading his advice, Evan took his talents to public relations, which allowed him to quench his media thirst without starving on an entry-level high school football beat reporters’ salary.

While in grad school, Evan got his first job in tech PR, and quickly developed a passion for breaking down complex stories to multiple audiences. But after several years in the industry, Evan became dissuaded by the PR industry culture and his future in the industry was put in doubt. Fortunately, Evan found ARPR in 2014 and has since helped grow the firm in size, revenue and prestige. Today, ARPR is regularly recognized as Technology Agency of the Year, a PR News’ TOP Place to Work and one of the top 30 largest tech PR firms in the country.

As ARPR’s senior vice president of client service and its cybersecurity practice group director, Evan’s responsibilities span agency growth and employee retention; client satisfaction, measuring client ROI and ensuring an unprecedented standard of excellence in work quality. To date, Evan’s helped grow the cybersecurity practice group from just one client to more than two dozen, earning the agency the distinctions as both the premier and most innovative PR agency for cybersecurity companies.

In 2019, Evan was named PR Professional of the Year by PR News’ Agency Elite Awards and in 2018, he received Honorable Mention accolades for Public Relations Professional of the Year by PR Daily’s ACE Awards (2018).

When his reconstructed shoulders allow, Evan enjoys a good workout and athletic completion. He is also an avid hot sauce collector, a retainer of information some deem as useless, an aspiring stock market player and world traveler. Most importantly, Evan is a loving husband and dad to two girls – one human and one dog.

Read Evan's Latest Posts

The Top Three PR Scams Tech Marketers Need to Know

It’s been nearly two years since I authored my first article outlining the top four pay-to-play scams in tech PR. Amazingly, all four of the…

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Been Burned? 5 Questions to Help Extinguish Negativity Bias During Your Tech PR Agency Search

It’s that time of year when many tech CMOs and marketing VPs are evaluating the pros and cons of hiring a new tech PR agency.…

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4 Reasons Why Marcomm Agencies Must Get Serious About Cybersecurity

This blog was originally written by Dror Liwer on Coro.net and we have reposted it in honor of National Cyber Security Awareness Month. Not only…

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What Cybersecurity Marketers Need to Know About Media Relations

The business information website Crunchbase currently lists more than 4,600 cybersecurity companies ranging from very early-stage startups to those that have exited via M&A and…

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Yes, Your Tech PR Firm Can Tie Media Relations to Revenue Generation

When I began my tech PR career in 2005, my agency’s account coordinators had the daily responsibility of manually calculating ad value equivalency for each…

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The Irony of a Content Calendar Being a SaaS Marketer's Best Friend

There’s no debating this fact: in recent years, the Cloud, machine learning and AI have propelled entrepreneurs and intrapreneurs alike to build some of the…

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