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Renee is a rare (read: nerdy) combination of right and left brain. She’s had a passion for writing ever since she was young, likely a result of her hours voraciously reading Sweet Valley High, The Babysitters Club, Michael Crichton, Stephen King and James Patterson growing up as an only child (and if you think that’s a random mix of books, you should see what she reads as an adult). At the same time, Renee aced the science section of her ACTs and has always had a knack for math. So in her career, she’s found a way to marry these talents by bringing an analytical, scientific approach to PR, typically known more for its relationships and storytelling than insights and analysis.

As ARPR’s vice president of analytics and digital marketing, Renee is head coach of the inbound marketing team. She brings our Army of Awesome’s media relations, content marketing and social media successes together with lead generation and nurturing to close the gap between traditional PR and sales for winning results. She’s no stranger to traditional PR though, landing clients headlines in outlets like Yahoo!, Time and CNN, as well.

Past president of AMA Atlanta, the American Marketing Association’s third largest chapter, Renee now serves on the board of her local Bark Park in honor of her fur pups, Abbey, Lucy and Everest. In her spare time, you can find her photographing national parks or scouring Pinterest for inspiration for her latest craft project.

Follow Renee @imapepper (an homage to both Dr. Pepper and her love for hot sauce) for more.

Read Renee's Latest Posts

Multi-channel Marketing Measurement Demystified

Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and…

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Three Metrics to Add to Your B2B Marketing Playbook in 2019

A recent CMO survey showed that marketers rank their analytics and measurement capabilities among the lowest of all skills. Amidst growing pressures to prove ROI…

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All in on ABM in 2019? Here’s What You Need to Know

While account-based marketing (ABM) may certainly have its roots in sales alignment strategies, if your B2B tech company is all in on ABM in 2019,…

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[White Paper]: Are you Bridging PR, Marketing and Sales?

The 120-year-old PR industry is at a crossroads. In recent years, we have failed to modernize, investing less in technology than other industries and losing…

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Is Email Marketing Dead?

If you stay up-to-date on marketing news, you might be inclined to think that the marcomm landscape is bleak. Email marketing, SEO, social media and…

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The Google Analytics Metrics That Matter to Marketing and Sales (and Why You Should Care)

This article originally appeared in the PR News Guidebook: Google for Communicators. The typical measurements in PR’s toolbox – impressions, website visits, social engagements, share of…

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