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Pronouns: she, her, hers

Renee is a rare (read: nerdy) combination of right and left brain. She’s had a passion for writing ever since she was young, likely a result of her hours voraciously reading Sweet Valley High, The Babysitters Club, Michael Creighton, Stephen King and James Patterson growing up as an only child (and if you think that’s a random mix of books, you should see what she reads as an adult). At the same time, Renee aced the science section of her ACTs and has always had a knack for math. So in her career, she’s found a way to marry these talents by bringing an analytical, scientific approach to PR, typically known more for its relationships and storytelling than insights and analysis.

As ARPR’s senior vice president of analytics and digital marketing, Renee is head coach of the inbound marketing team. She brings our Army of Awesome’s media relations, content marketing and social media successes together with lead generation and nurturing to close the gap between traditional PR and sales for winning results. She’s no stranger to traditional PR though, creating compelling brand messaging that resonates with stakeholders, navigating clients through M&As, and landing headlines in outlets like Yahoo!, Time and Bloomberg.

Named PRNews’ 2019 Innovator of the Year, Renee is past president of AMA Atlanta, the American Marketing Association’s third largest chapter. In her spare time, you can find her photographing national parks, scouring Pinterest for crafting inspiration and loving on her fur babies, Abbey and Lucy.

Follow Renee @imapepper (an homage to both Dr. Pepper and her love for hot sauce) for more.

Read Renee's Latest Posts

4 Ways Coronavirus Illuminates Marketing Analytics Challenges

Are you overwhelmed by all of the data related to COVID? You’re not alone. “Analytics” is part of my title, and I’m struggling to make…

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Tech Marketing During Our New (COVID-19) Normal

It was only two weeks ago that my colleague Blair wrote our first blog on coronavirus – “Contingency Marketing Planning in the Face of a…

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Unintended Consequences of the Political Digital Ad Battle

Presidential candidates aren’t the only ones putting stakes in the ground on important societal issues this season. Social and digital media platforms are also raising…

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2020: The Year of Owned Media

There’s no better time to be a marketing and communications pro, am I right? New tools and technologies mean there are more ways than ever…

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3 Must-Haves in Your 2020 MarTech Stack

You’ve probably seen this overwhelming graphic of the thousands of MarTech solutions available. While your specific needs will depend on the specific challenges you are…

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3 Reasons PR and Demand Gen Should Sit at the Same Table

A quick assignment before you start reading this blog post: send a Slack message to a member of your PR team and ask them what…

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