Follow Renee:

Renee is a rare (read: nerdy) combination of right and left brain. She’s had a passion for writing ever since she was young, likely a result of her hours voraciously reading Sweet Valley High, The Babysitters Club, Michael Creighton, Stephen King and James Patterson growing up as an only child (and if you think that’s a random mix of books, you should see what she reads as an adult). At the same time, Renee aced the science section of her ACTs and has always had a knack for math. So in her career, she’s found a way to marry these talents by bringing an analytical, scientific approach to PR, typically known more for its relationships and storytelling than insights and analysis.

As ARPR’s senior vice president of analytics and digital marketing, Renee is head coach of the inbound marketing team. She brings our Army of Awesome’s media relations, content marketing and social media successes together with lead generation and nurturing to close the gap between traditional PR and sales for winning results. She’s no stranger to traditional PR though, creating compelling brand messaging that resonates with stakeholders, navigating clients through M&As, and landing headlines in outlets like Yahoo!, Time and Bloomberg.

Named PRNews’ 2019 Innovator of the Year, Renee is past president of AMA Atlanta, the American Marketing Association’s third largest chapter. In her spare time, you can find her photographing national parks, scouring Pinterest for crafting inspiration and loving on her fur babies, Abbey and Lucy.

Follow Renee @imapepper (an homage to both Dr. Pepper and her love for hot sauce) for more.

Read Renee's Latest Posts

3 Must-Haves in Your 2020 MarTech Stack

You’ve probably seen this overwhelming graphic of the thousands of MarTech solutions available. While your specific needs will depend on the specific challenges you are…

Read More

3 Reasons PR and Demand Gen Should Sit at the Same Table

A quick assignment before you start reading this blog post: send a Slack message to a member of your PR team and ask them what…

Read More

Multi-channel Marketing Measurement Demystified

Multi-channel marketing. Cross channel marketing. Omnichannel marketing. Lots of buzzwords have emerged since the early 2000s to describe a basic concept – reaching customers and…

Read More

How to Set Expectations for Clicks and Conversions for Your Next Marketing Campaign

So you’ve decided to launch a marketing campaign, eh? You’ve developed a strategy, and have created plenty of content for your website and social media…

Read More

Three Metrics to Add to Your B2B Marketing Playbook in 2019

A recent CMO survey showed that marketers rank their analytics and measurement capabilities among the lowest of all skills. Amidst growing pressures to prove ROI…

Read More

All in on ABM in 2019? Here’s What You Need to Know

While account-based marketing (ABM) may certainly have its roots in sales alignment strategies, if your B2B tech company is all in on ABM in 2019,…

Read More