Raised in the birthplace of Mardi Gras, Savannah is quick to point out that while Mobile, Alabama did it “first,” New Orleans does it “better.” After receiving a marketing degree from Spring Hill College, she felt the call to trade in one port city for another and moved to the Big Easy.
With a true love for letting the good times roll, people and entertainment, Savannah began her career in the hospitality industry at the Mercedes-Benz Superdome. She immersed herself in concert marketing and media relations — strategizing email campaigns and cross-promotions for special events from Elton John to the Harlem Globetrotters. Her days were spent not only juggling digital marketing, vexatious media and urgent press releases for events, but also for three state-owned, public venues.
After her stint at the beloved “Dome,” Savannah said goodbye to the events side of hospitality and went on to lead digital marketing for a local hotel management group. She managed all digital ads and assets for a diverse set of hotels and bars pre- and post-pandemic. When the company downsized to a marketing team of one, Savannah single-handedly grew social media followers by an average of 10% per account and hotel bookings over 100% while navigating the “new normal.” Savannah always had an interest in agency life, and her desire to expand her knowledge to the tech industry brought her to ARPR.
As a digital “Jill-of-all-trades” (aka a “digi-Jill”), Savannah leads digital ad campaigns, organic social, content strategies and more for her clients. Since joining the team in 2021, her ad optimizations and new campaign strategies achieved her clients a 200%+ return on ad spend. On the social side, Savannah’s captivating social copy drives engagement. In fact, one client ended the year with an engagement rate 25,000% above LinkedIn Company Page’s average.
When she’s not writing ad copy or analyzing social insights, you can find her watching 90 Day Fiancé with her husband, Mark, and pup, Oliver. Catch her culinary adventures on her foodie Instagram, @sav_vs_food.