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Raised in the birthplace of Mardi Gras, Savannah is quick to point out that while Mobile, Alabama did it “first,” New Orleans does it “better.” After receiving a marketing degree from Spring Hill College, she felt the call to trade in one port city for another and moved to the Big Easy.

With a true love for letting the good times roll, people and entertainment, Savannah began her career in the hospitality industry at the Mercedes-Benz Superdome. She immersed herself in concert marketing and media relations — strategizing email campaigns and cross-promotions for special events from Elton John to the Harlem Globetrotters (fun fact: she organized thank-you gifts for both Beyoncé and Bruno Mars!).

Savannah perfected her partying AND project management skills by not only juggling digital marketing and public relations for events, but also for three state-owned, public venues. Handling vexatious media and writing urgent press releases, she acted as the primary media liaison between the state-owned buildings and the New Orleans Saints, the Pelicans, and the Louisiana Stadium and Exposition District.

After her stint at the beloved “Dome”, Savannah said goodbye to the events side of hospitality and went on to pursue digital for a local hotel management group, where she merged her knack for creativity and analytical skills. She managed all digital ads and assets for a diverse set of hotels and bars pre- and post-pandemic. When the company downsized to a marketing team of one, Savannah singlehandedly grew social media followers by an average of 10% per account and hotel bookings over 100% while navigating the “new normal”. Even though Savannah always had an interest in agency life, the desire to expand her knowledge to the tech industry brought her to ARPR.

Despite her atypical journey to her newest role, Savannah brings swift problem-solving and creative marketing skills to ARPR. She strives to embody her alma mater’s Jesuit principle, “cura personalis,” which seeks to develop the whole person – mind, body and spirit. When she’s not pulling keywords or analyzing conversion rates, you can find her watching 90 Day Fiancé with her fiancé, Mark, and pup, Oliver. Catch her culinary adventures on her foodie Instagram, @sav_vs_food.

Read Savannah's Latest Posts

10 Social Media Optimizations to Boost Your Tech Brand

Why should tech companies incorporate social media into their marketing communications strategy? Simply put, it’s an organic way to reach your customers, drive traffic to…

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