A really successful guy named Albert Einstein said this. But we know a good thing when we see it, so we’ve etched his words in our Spirited Ideals. In many ways, our agency was founded out of sheer curiosity. “Can we do this better?” “What if we tried it this way just once?” That same hunger for knowledge and inquisitive nature is what we all must possess in order to truly PRopel what’s possible for ourselves, our agency, our clients and our industry’s future.

We’re PR practitioners (root word: practice), so with every tweet, pitch and press release we send, we’re practicing our craft. We will have lots of “home runs,” and on the other side of the spectrum – “mistakes.” Regardless, we’re humble enough to call them all “lessons learned” and leverage them for personal-professional growth. Combined, they make us better practitioners and masters of our trade.

Regardless of your age, area of expertise, years of experience, or the path that brought you here, we hope your inner fire burns with a desire to be the best and hunger for more - more things to do, more things to learn and more responsibility. In return, you’ll be greeted with support, encouragement and opportunity. Remember, what we do can be difficult. If it were easy, anyone could do it. If we all strive to be our best, collectively we’ll be unstoppable.

We’re changing the industry with progressive business models, our Panorama Approach, innovative workplaces and much more. We’re also changing the world by helping our clients share their disruptive technologies with the masses. To work here, you must always want to “break things” and make them better. You must embrace change enthusiastically, but more importantly, you must encourage and drive it.

We work hard and believe fun should follow. Little successes and big triumphs should all be celebrated with the same vigor as the effort that went into them. Taking the time to clink glasses, do a toe touch, bump chests and jump up and down at our desks screaming “hell yes” keeps us motivated to consistently produce great results.

Whether internally with teammates, externally with our clients, or in the greater community, we are in the business of service, and having people smarts is required for success. By serving each other, we’ll create a cohesive, trusted team. By serving our clients, we’ll build lasting, profitable relationships. By serving our community and the entire tech ecosystem, our brand will become rooted in our leadership.